Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Prime Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Prime Burger performance in the Thailand and how they change over time
See what factors influence Prime Burger performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Prime Burger' competitors in the Thailand
An analysis of Prime Burger' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Prime Burger holds a leading position, ranking in the top 1% within Thailand's Cafe & Restaurants. This percentile indicates a strong market presence. Performance peers include Madras Darbar Indian Restaurant, BUL GO GI, Savoey, Marush, Krua Ban Pa Boon 3, and Mungkorn Seafood - Buffet & Fish Market.
CSAT measures customer happiness, reflecting service quality and brand perception; higher satisfaction often links to loyalty and repeat business.
Prime Burger's overall CSAT is 86%, a 6.3 percentage point increase year-over-year. Phuket Province shows 84% CSAT, up 8.6pp. Chon Buri Province shows 81% CSAT, up 2.2pp. This indicates improved customer satisfaction across key locations.
Average check reveals how much customers spend per visit; monitoring this KPI helps optimize pricing and identify upselling opportunities.
Prime Burger's overall average check is 531.3 THB, a 6.6% decrease year-over-year. Phuket Province has the highest average check at 620.5 THB. This suggests a need to analyze pricing strategies.
Outlet count indicates brand reach and market penetration. Tracking changes informs expansion strategy and competitive positioning.
Prime Burger has 6 outlets in Phuket Province, 3 in Krabi Province, and 2 in Chon Buri Province. Phuket Province has the highest number of outlets.
Competitor analysis helps identify key players and understand customer preferences, informing strategic decisions and competitive advantages.
Prime Burger's top competitors based on cross-visitation are FAT MAMMA Burger Patong (4.99%), Three Monkeys Restaurant (4.61%), The Coffee Club (3.62%), Tandoori Flames (3.62%), and Marush (3.37%).
Traffic workload by hour reveals peak times, enabling efficient staffing, resource allocation, and optimized customer experience management.
Prime Burger experiences peak traffic between 19:00 and 21:00, with the highest workload at 21:00 (62.53). Traffic is lowest between 6:00 and 9:00. This data supports workforce planning.
Consumer segment analysis helps understand customer demographics, enabling targeted marketing and tailored product offerings to boost engagement.
Women are overrepresented (Affinity Index 71), and Men are highly overrepresented (Affinity Index 115). Gen X are properly represented with index 100, Gen Y are more engaged (Affinity Index 113), while Gen Z are underrepresented (Affinity Index 58).