Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Thailand and how they change over time
See what factors influence Starbucks performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Thailand
An analysis of Starbucks' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive standing in the Cafe & Restaurants industry.
Starbucks holds a leading position with a Market Performance percentile of 99 in Thailand's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference compared to its peers, including McDonald's, Nara Thai, and KFC, which are also in the top percentile.
Customer satisfaction (CSAT) is vital as it directly influences brand loyalty, repeat business, and positive word-of-mouth referrals.
Starbucks in Thailand boasts an overall CSAT of 82%, up 3.3 percentage points year-over-year, indicating improved customer sentiment. Phetchaburi Province leads with 100% satisfaction, followed by Surat Thani and Nonthaburi at 92%. CSAT peaked at 85 in May 2025, suggesting successful strategies in maintaining high service quality.
Average check reflects customer spending habits, vital for revenue forecasting and understanding pricing strategy effectiveness.
Starbucks' overall average check in Thailand is 249.7 THB, a 2.6% decrease year-over-year. Phuket Province has the highest average check at 332.1 THB. The average check peaked at 267.05 THB in May 2025, suggesting potential seasonality or promotional impacts.
Outlet count signifies market reach and accessibility, influencing brand visibility and revenue potential across regions.
Starbucks has a significant presence in Thailand, with Chon Buri Province leading with 25 outlets, followed by Nonthaburi with 23. Phuket and Samut Prakan Provinces each have 16 outlets. This distribution reflects Starbucks' strategic focus on key urban and tourist areas within Thailand.
Identifying key competitors reveals direct market rivals, enabling strategic positioning and competitive advantage.
Starbucks' top competitors in Thailand, based on cross-visitation, are Café Amazon (9.84%), McDonald's (7.29%), and KFC (6.01%). This indicates that a notable portion of Starbucks customers also frequent these establishments, highlighting them as key competitive benchmarks.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Starbucks in Thailand experiences peak traffic workload between 9 AM and 5 PM, with the highest activity around 1 PM (60.72). Conversely, traffic is minimal during early morning hours (1 AM - 5 AM), informing operational adjustments to match customer demand.
Understanding consumer segments by gender and generation enables tailored marketing, boosting engagement and brand resonance.
Starbucks in Thailand sees higher affinity from men(117%) and Gen X (128%), indicating over-representation in their customer base compared to average consumers. There is under-representation in Women(68%) and Gen Z(63%). Targeted campaigns could resonate with over represented segments.