Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Thailand and how they change over time
See what factors influence Domino's Pizza performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Thailand
An analysis of Domino's Pizza' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference.
Domino's Pizza in Thailand holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong brand presence and customer preference compared to its peers. Performance peers within a similar leading percentile range are Phuketique, Taco Bell, สิริน สุกี้ SirinSuki 西淋火锅 หม้อไฟสายพาน, The Collective Pattaya, Cholos BKK, and Its Good Kitchen (ครัวลำดี).
Customer satisfaction is a key indicator of loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Domino's Pizza in Thailand exhibits an overall customer satisfaction of 67%, which is a decrease of 2.3 percentage points year-over-year. Satisfaction varies by location, with Chon Buri Province showing high satisfaction (80%) and significant growth (21.2pp), while Nonthaburi Province shows lower satisfaction (38%) and a substantial decrease (-52.7pp). Recent CSAT has decreased significantly.
Average check reflects customer spending per transaction, impacting revenue and profitability. It indicates pricing strategy effectiveness.
The overall average check for Domino's Pizza in Thailand is 269.2 THB, a decrease of 9.4% year-over-year. Average check varies by location. Both Nonthaburi (254.5 THB) and Chon Buri (239.5 THB) provinces show no growth. The average check has decreased from 277.5 THB in April to 242.86 THB in June.
Number of outlets indicates brand reach and market penetration, influencing accessibility and overall sales volume.
Domino's Pizza in Thailand has a limited number of outlets distributed across several provinces. Nonthaburi Province has the highest number of outlets (3), followed by Chon Buri Province (2). Pathum Thani, Phra Nakhon Si Ayutthaya, and Samut Prakan Provinces each have 1 outlet.
Identifying competitors reveals market dynamics, customer preferences, and areas for strategic differentiation and competitive advantage.
The top competitors for Domino's Pizza in Thailand, based on customer cross-visitation, are Café Amazon (9.65%), McDonald's (7.89%), KFC (6.14%), Burger King (5.26%), and Starbucks (5.26%). These brands attract some of the same customers as Domino's, indicating shared market appeal.
Understanding traffic workload by hours helps optimize staffing, resource allocation, and marketing efforts for peak demand.
Traffic workload for Domino's Pizza in Thailand shows peak activity between 17:00 (5 PM) and 20:00 (8 PM), with the highest workload at 19:00 (7 PM). There is minimal to no activity between midnight and 10:00 (10 AM), indicating a strong evening and dinner service demand. Workload before 10AM is at 0.
Understanding consumer segments informs targeted marketing and positioning strategies, enhancing engagement and relevance.
Domino's Pizza customers in Thailand show high affinity towards Men (index: 121) compared to Women (index: 60). Among generations, Gen Y exhibits the highest affinity (index: 103), followed by Gen X (index: 80) and Gen Z (index: 66). This suggests marketing should focus on Men and Gen Y.