Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the New Zealand and how they change over time
See what factors influence Taco Bell performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the New Zealand
An analysis of Taco Bell' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell in New Zealand holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile signifies strong customer preference. Its performance peers include Ayrburn, Hikari Teppanyaki Queenstown, No. 1 Lanzhou Ramen中国兰州老白家牛肉拉面, Carl's Jr., Giovi and Burger Station, all within a similar leading position.
Customer satisfaction reflects brand perception, impacting loyalty and growth. It's crucial for identifying areas for improvement.
Taco Bell's overall customer satisfaction in New Zealand is 63%, a slight decrease of 0.5 percentage points year-over-year. Satisfaction varies by state, with Otago at 100% and Canterbury at 42%. While Otago and Auckland show CSAT increase, Waikato, Wellington and Canterbury show a decrease in CSAT scores.
Average check reveals spending patterns, helping optimize pricing, promotions, and menu offerings for revenue growth.
The overall average check for Taco Bell in New Zealand is NZD 21.3, down 11.2% year-over-year. Canterbury has the highest average check at NZD 25, while Auckland's average check is NZD 22.2 and Waikato's is NZD 20.6. Canterbury has no change in average check, while average check change is not available for Auckland and Waikato.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
Taco Bell has a total of 16 outlets in New Zealand. Auckland has the highest number of outlets with 10. Canterbury has 2 outlets, while Otago, Wellington, Bay of Plenty and Waikato each have 1 outlet.
Competitor analysis informs strategic positioning by identifying key rivals and understanding customer overlap.
The top competitors for Taco Bell in New Zealand, based on cross-visitation, are McDonald's (22.88%), KFC (13.73%), Burger King (7.19%), St Pierres Sushi (5.88%), and Subway (5.23%). These brands represent the primary alternatives considered by Taco Bell customers.
Traffic workload patterns highlight peak hours, enabling efficient staffing and resource allocation for better customer experience.
Taco Bell in New Zealand experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload at 67.73% at 6:00 PM. Traffic is minimal in the early morning hours, suggesting opportunities for targeted promotions during off-peak times.
Understanding consumer segments allows tailored marketing, optimizing product offerings and communications for resonance and engagement.
Taco Bell's customer base in New Zealand shows high affinity with women (80%), indicating a slightly lower than average representation in comparison to average customer. Men (116%) are more likely to engage. Additionally, Gen Y (163%) is significantly overrepresented compared to the average consumer, showing very high affinity for the brand.