Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Super Chix is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Super Chix performance in the United States and how they change over time
See what factors influence Super Chix performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Super Chix' competitors in the United States
An analysis of Super Chix' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, indicating its position in the industry.
Super Chix is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong market presence, with customer foot traffic placing it in the top 1% of brands. Performance peers in the same percentile range include On The Grind, Savvy Sliders, PDQ, Chabella Mexican Fusion, Jamba, and WingHouse.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement.
Super Chix's overall customer satisfaction is 85%, a slight decrease of 0.2 percentage points year-over-year. Tennessee shows the highest CSAT at 92%, although with a decrease of 3.6pp, while Utah stands at 91%, up 3pp. Alabama and Idaho's CSAT experienced a decline. Monitoring these state-level trends can help tailor strategies for service enhancements.
Average check indicates customer spending per visit, reflecting pricing strategy and customer purchase behavior.
Super Chix's overall average check is $18.80, an increase of 2.5% year-over-year. Montana has the highest average check at $23.60. The average check experienced slight variations from April to June 2025, peaking in June at $19.85. It means customers spend more in June.
Number of outlets indicates brand reach and expansion, reflecting growth and market coverage.
Super Chix has a varying number of outlets across the United States, with Utah leading at 6 locations. Georgia, Alabama, and Washington each have 4 outlets. Louisiana has the fewest with 1 location. Understanding this distribution helps evaluate market penetration and identify areas for expansion.
Identifying key competitors is essential for strategic positioning and understanding the competitive landscape.
The top competitors for Super Chix, based on cross-visitation, are Chick-fil-A (9.18%), McDonald's (8.78%), Starbucks (4.39%), Wendy's (4.19%), and Texas Roadhouse (3.79%). This shows that Super Chix customers also frequent these establishments. Understanding the overlap helps refine targeted marketing and competitive strategies.
Traffic workload analysis helps optimize staffing and resource allocation based on peak and off-peak hours.
Super Chix experiences peak traffic between 12 PM and 2 PM, with traffic workloads of 63.29 and 63.65, respectively. Activity is lowest in the early morning hours. Adjusting staffing and resource levels to match these workload patterns ensures efficient service and customer satisfaction.
Analyzing consumer segments helps tailor marketing efforts to specific demographics for greater impact.
Women show a slightly higher affinity (index 104) towards Super Chix compared to men (index 97). Gen Y exhibits an affinity index of 105, whereas Gen Z is under-indexed at 85. These affinity insights can inform targeted marketing and positioning strategies.