Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Romania and how they change over time
See what factors influence Starbucks performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Romania
An analysis of Starbucks' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Starbucks in Romania is in the leading 1% of brands, indicating a strong market position. This signifies a high level of customer preference compared to peers like Mesopotamia, Burger King, PUB 13, Hanu'Berarilor Casa, 5 To Go and Sera Eden which are far from the brand.
CSAT reflects customer happiness, directly impacting loyalty, advocacy, and revenue. High CSAT scores indicate a strong brand reputation.
Starbucks in Romania has an overall CSAT of 72%, a 16.2 percentage point increase year-over-year. Satisfaction varies by county, with Prahova showing the highest (85%) and Brasov the lowest (57%). The CSAT trend fluctuates between 64.10 and 74.56 during the observed period.
Average check reflects how much customers spend per visit, influencing overall revenue and profitability. Tracking it helps optimize pricing strategies.
The average check for Starbucks in Romania is 39.9 RON, a 10.3% decrease year-over-year. Prahova has the highest average check (55 RON), while Timiș has the lowest (40.4 RON). The average check trend fluctuates between 36.67 and 44.90 RON during the observed period.
Outlet count indicates brand reach and market presence. More outlets can lead to greater convenience and higher potential revenue streams.
Starbucks has varying outlet counts across Romanian counties. Constanța leads with 4 outlets. Cluj, Brașov, Iași, and Timiș each have 3. Dolj, Sibiu, Prahova and Ilfov have 2 and Suceava has 1. This distribution reflects Starbucks' strategic presence in key regions.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
The top competitors for Starbucks in Romania, based on cross-visitation, are McDonald's (14.39%), KFC (5.46%), 5 To Go (3.97%), Popeyes Louisiana Kitchen (3.23%), and FRYDAY (3.23%). This indicates shared customer interest with these brands.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Starbucks in Romania experiences peak traffic between 8 AM and 6 PM, with the highest workload around 1 PM to 6 PM (63-66%). Traffic is minimal between midnight and 6 AM, suggesting operational adjustments during these hours.
Understanding consumer segments allows for targeted marketing, personalized experiences, and tailored product offerings to maximize engagement.
Starbucks in Romania shows high affinity with women (104 index) compared to men (97 index). Gen Z shows very high affinity (117 index) followed by Gen Y (98 index), while Gen X (89 index) is under-indexed, suggesting differentiated marketing approaches.