Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's foot traffic share, showing its competitive strength and customer preference within the industry.
Popeyes Louisiana Kitchen holds a leading position with a market performance percentile of 99 in Romania. This indicates a strong competitive standing. Performance peers in the same range: City Grill, Sera Eden, Cupt`or, Hanu'Berarilor Casa, Taverna Sârbului, Burger King.
Customer satisfaction (CSAT) indicates brand perception. Tracking CSAT over time shows whether customer sentiment is improving or declining.
Popeyes Louisiana Kitchen's overall CSAT is 88%, a slight decrease of 1.7 percentage points year-over-year. CSAT varies by location, with Ilfov showing 79%. There was CSAT fluctuation from April to June, but overall satisfaction is still high.
Average check reflects customer spending per visit. Tracking this KPI helps assess pricing strategy and customer purchasing behavior.
The overall average check for Popeyes Louisiana Kitchen is 52.4 RON, a 3.3% increase year-over-year. Average check varies by county, with Buzău having the highest at 67.2 RON. The average check decreased from April to May but rose again in June.
Outlet count indicates brand reach and expansion. More outlets can increase customer access and overall market presence.
Popeyes Louisiana Kitchen has one outlet in each of the following counties: Brașov, Ilfov, Argeș, Buzău, Constanța, Prahova, and Dolj. All locations have equal distribution.
Cross-visitation rates identify key competitors by revealing brands commonly visited by the same customers.
KFC is the top competitor, with 11.79% of Popeyes customers also visiting. Other notable competitors include FRYDAY (9.23%), Starbucks (6.67%), McDonald's (6.15%), and Pizza Hut (4.10%).
Traffic workload shows peak hours of customer activity, helping optimize staffing and resource allocation.
Popeyes Louisiana Kitchen experiences peak traffic between 10 AM and 9 PM, with the highest workload between 2 PM and 6 PM, then traffic slowly declined by 10 PM and sharply decreased to zero by 12AM.
Analyzing consumer segments by gender and generation allows for targeted marketing, enhancing customer engagement.
Women represent 90% of Popeyes' consumers, men represents 107%. Gen Z shows high affinity (262%), while Gen X is less represented (62%). Gen Y represents 84%.