Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Romania and how they change over time
See what factors influence KFC performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Romania
An analysis of KFC' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants industry.
KFC in Romania holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like FRYDAY, McDonald's, Caru' cu bere, Hanu' lui Manuc, Casa Frieda and Taverna Racilor, all positioned in a similar high-performance range.
Customer satisfaction is critical as it reflects customer loyalty, impacts brand reputation, and drives business growth within the Cafe & Restaurants industry.
Customer satisfaction for KFC in Romania is strong, with an overall CSAT of 85%, a 21 percentage point increase year-over-year. Satisfaction varies by county, with Buzău at 100%, Maramureș at 96%, Botoșani at 96%, Bihor at 93%, and Călărași at 89%, indicating areas of high customer contentment across the country.
Average check is a key indicator of revenue per transaction, directly influencing profitability and providing insights into customer spending habits.
The average check for KFC in Romania is 70.7 RON, up 13.4% year-over-year. Giurgiu has the highest average check at 132.1 RON. Călărași 117 RON. Vrancea, Buzău and Ialomița have lower average checks, revealing regional differences in customer spending.
Outlet count indicates market reach and brand presence, influencing accessibility and customer convenience within the Cafe & Restaurants sector.
KFC's outlet distribution in Romania shows Prahova and Timiș have the most outlets (5 each), followed by Dolj and Sibiu (4 each). Argeș, Arad, Hunedoara, Buzău, Constanța and Bihor each have 3 outlets, reflecting strategic placement across key regions.
Analyzing competitors is crucial to understand market dynamics, identify competitive advantages, and refine strategies to maintain or improve market position.
KFC's top competitors in Romania, based on cross-visitation, are McDonald's (12.02%), Pizza Hut (5.39%), Burger King (3.87%), FRYDAY (3.59%), and Popeyes Louisiana Kitchen (3.18%). McDonald's has the highest cross-visitation, showing it is a popular alternative for KFC customers.
Understanding traffic workload by hour enables efficient staffing, optimized resource allocation, and improved customer service during peak times.
KFC in Romania experiences peak traffic workload between 10 AM and 7 PM, with the highest workload at 1 PM (64.80%). Traffic is significantly lower during early morning hours, indicating optimal times for operational adjustments and resource management.
Consumer segments provide insights into customer demographics and preferences. This enables targeted marketing and product development within the Cafe & Restaurants market.
KFC's customer base in Romania shows a slightly higher affinity among women (103 Index) compared to men (98 Index). Gen Z exhibits the strongest affinity (153 Index), followed by Gen Y (107 Index), while Gen X is underrepresented (69 Index).