Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
5 To Go is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 5 To Go performance in the Romania and how they change over time
See what factors influence 5 To Go performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of 5 To Go' competitors in the Romania
An analysis of 5 To Go' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
5 To Go holds a leading market performance at the 99th percentile. This indicates a strong competitive position, capturing a significant portion of customer traffic compared to peers like PUB 13 - Restaurantul Cetății, Leon Gourmet Bakery, Mesopotamia, Spartan, Starbucks, and Trattoria Buongiorno.
Customer satisfaction reflects brand perception and loyalty, directly impacting business growth and long-term success. Monitoring trends is crucial.
5 To Go's overall customer satisfaction is 77%, a decrease of 5.9 percentage points year-over-year. Satisfaction is high in Prahova and Ilfov (89%), but lower in Cluj (61%). Focus on addressing the drivers of dissatisfaction in Cluj, while maintaining satisfaction in leading counties.
Average check indicates customer spending per visit, essential for revenue analysis and pricing strategy optimization to boost profitability.
The overall average check for 5 To Go is 21.5 RON, up 6.5% year-over-year. Brașov has the highest average check at 24.3 RON, while Constanța has the lowest at 15.3 RON. Analyze the factors driving higher average checks in Brașov to implement strategies for increasing spending in other counties.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential for increased customer access.
5 To Go has the most outlets in Brașov (22) and Ilfov (21), indicating stronger presence in these regions. Constanța and Prahova have 15 and 14 outlets, respectively, while Timiș has only 5, suggesting potential for expansion in Timiș and other under-represented areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
McDonald's is the top competitor for 5 To Go, with a cross-visitation rate of 10.47%. Starbucks (3.99%), FRYDAY (3.49%), KFC (2.99%), and Mesopotamia (2.24%) also attract 5 To Go's customers. Understanding why customers visit these competitors is vital for improving 5 To Go's offerings.
Traffic workload reveals peak hours, enabling staff optimization, inventory management, and targeted promotions for efficient operations.
5 To Go experiences peak traffic between 8 AM and 1 PM, with the highest workload around 11 AM and 12 PM (54.18% and 54.25%). Traffic significantly decreases after 6 PM. Optimize staffing and promotions during peak hours to maximize sales and customer satisfaction. Consider evening promotions to attract more customers.
Consumer segmentation enables targeted marketing, tailoring strategies to specific demographics for maximized engagement and ROI.
5 To Go's customer base shows high affinity with Women (104 index) and Gen X (112 index). Men are slightly under-indexed (97 index). While Gen Y (96 index) are under-indexed, Gen Z (103 index) are slightly over-indexed. Tailor marketing messages to resonate with Gen X women, while also considering strategies to better engage Gen Y and men.