Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mesopotamia is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mesopotamia performance in the Romania and how they change over time
See what factors influence Mesopotamia performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Mesopotamia' competitors in the Romania
An analysis of Mesopotamia' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand strength. A high percentile indicates a leading position, reflecting customer preference and competitive edge.
Mesopotamia, with a market performance percentile of 99 in Romania's Cafe & Restaurants industry, holds a leading market position. This indicates a significant brand share and strong customer preference relative to competitors like Starbucks, PUB 13 - Restaurantul Cetății, 5 To Go, Burger King, Leon Gourmet Bakery and Hanu'Berarilor Casa, which share a similar percentile range.
CSAT measures customer happiness. A high CSAT indicates loyal customers, boosting brand reputation and repeat business.
Mesopotamia's overall customer satisfaction (CSAT) is 64%, up 5.9 percentage points year-over-year. CSAT varies by county: Alba (88%, down 12.5pp), Bihor (83%, up 11.4pp), Timiș (79%, up 12.1pp), Dâmbovița (69%, down 10.8pp), and Prahova (68%, up 0.6pp). Dynamic CSAT ranged from 59.43% to 70.24% between April and June 2025.
Average check reflects spending per customer. Increasing average check signals enhanced revenue and premium offerings.
Mesopotamia's overall average check is 59.6 RON, up 15.7% year-over-year. By county: Constanța (86.2 RON), Arad (65.8 RON), Bacău (65 RON), Prahova (64.1 RON), and Brașov (62.9 RON). Dynamic average check ranged from 58.46 RON to 63.38 RON between April and June 2025.
Outlet count indicates market presence. More outlets mean wider reach and brand accessibility for customers.
Mesopotamia has multiple outlets across Romania. Outlet counts by county are: Prahova (5), Bihor (4), Timiș (3), and Bacău, Sibiu, Arad, Constanța, Cluj, Dolj, and Iași (2 each). This distribution illustrates the brand's physical presence across different regions.
Competitor analysis reveals market rivalry. Identifying competitors helps refine strategy and differentiate your brand.
Mesopotamia's top competitors, based on customer cross-visitation, are McDonald's (14.24%), KFC (4.36%), Caru' cu bere (3.20%), Starbucks (2.91%), and 5 To Go (2.62%). This indicates shared customer base and competition for market share.
Traffic workload shows peak hours. Understanding traffic patterns optimizes staffing and service for customer satisfaction.
Mesopotamia's traffic workload varies throughout the day, peaking between 10:00 AM and 9:00 PM. The highest workload is between 50.65 and 57.14%. There's minimal activity between midnight and 8:00 AM, suggesting operational hours are focused during the day and evening.
Consumer segments allow personalized marketing. Understanding demographics enhances targeted campaigns and customer engagement.
Mesopotamia's consumer base shows the following affinity indices: Women (72), Men (118), Gen X (124), Gen Y (89), and Gen Z (116). This reveals high affinity amongst Men, Gen X and Gen Z, while Women and Gen Y are under-indexed.