Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Romania and how they change over time
See what factors influence Burger King performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Romania
An analysis of Burger King' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Romania is in the top 1% (leading) based on foot traffic. This indicates a strong market position compared to peers like Hanu' Berarilor Casa, Starbucks, Sera Eden, Mesopotamia, Popeyes Louisiana Kitchen, and PUB 13.
CSAT reflects customer happiness. Increased satisfaction boosts loyalty, positive reviews and drives repeat business, impacting long-term brand success.
Burger King's overall customer satisfaction in Romania is at 81%, up by 8.1 percentage points year-over-year. Bacău leads with 100% satisfaction, while Iași shows a slight decrease. Timiș, Argeș, and Mureș have significant CSAT growth.
Average check reveals spending habits. Monitoring trends informs pricing and promotions, maximizing revenue and profitability effectively.
The average check for Burger King in Romania is 55.2 RON, a 4.8% decrease year-over-year. Arad has the highest average check (74.2 RON), while Mureș has the lowest (57.5 RON). Average check dynamic shows fluctuation between 54.10 and 57.34 RON.
Outlet count indicates brand reach. A growing number can increase market share and customer accessibility, boosting revenue and brand awareness.
Burger King has the most outlets in Dolj (3), followed by Argeș, Constanța and Sibiu and Timiș (2 each). Bacău, Mureș, Iași, Bihor and Cluj each have 1 outlet. This shows regional presence in Romania.
Competitor analysis highlights market dynamics. Identifying top competitors and cross-visitation helps refine strategies and gain a competitive edge.
Burger King's top competitors in Romania, based on cross-visitation, are KFC (13.15%), McDonald's (12.21%), FRYDAY (5.63%), Starbucks (4.69%), and Pizza Hut (3.29%). This suggests customer overlap with these brands.
Traffic workload patterns show peak hours. Understanding customer flow allows staffing and resource optimization, improving service and customer experience.
Burger King in Romania experiences peak traffic between 10 AM and 8 PM, with the highest workload between 2 PM and 6 PM. Traffic is minimal from midnight to 9 AM, indicating optimal hours for operational adjustments.
Consumer segments reveal core demographics. Analyzing gender and generation helps tailor marketing, improving engagement and brand relevance to customers.
Burger King's consumer base in Romania has a high affinity with women (72, under-indexed), men (118, over-indexed), Gen X (89, under-indexed), Gen Y (104, over-indexed), and Gen Z (117, over-indexed). The affinity index suggests stronger preferences among men, GenY and GenZ.