Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Romania and how they change over time
See what factors influence McDonald's performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Romania
An analysis of McDonald's' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength in the industry, indicating customer preference and competitive advantage.
McDonald's in Romania is a leading brand with a market performance percentile of 99, indicating a very strong market position. Its performance peers like FRYDAY, Caru' cu bere, Hanu' lui Manuc, KFC, Casa Frieda and Taverna Racilor also have a 99 percentile.
Customer satisfaction (CSAT) is crucial to gauge loyalty and identify areas for service improvement, directly affecting revenue and brand perception.
McDonald's overall customer satisfaction in Romania is 33%, a decrease of 4.9 percentage points year-over-year. There's significant regional variation; Sălaj shows high satisfaction (86%), while Galați shows a decrease.
Average check reflects customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
The average check for McDonald's in Romania is 55.7 RON, showing a 7.5% increase year-over-year. Brăila has the highest average check (91.7 RON). Overall average check is trending up over the last three months.
Outlet count indicates market reach and expansion, reflecting brand investment and accessibility for customers.
McDonald's has the most outlets in Timiș and Ilfov (5 each). Other counties like Cluj, Constanța, Prahova, Iași and Brașov each have 4 outlets. Vâlcea, Argeș and Dolj each have 3 outlets.
Competitor analysis reveals direct rivals and customer preferences, helping refine competitive strategies and identify growth opportunities.
The top competitors for McDonald's in Romania, based on cross-visitation, are KFC (4.59), Starbucks (3.06), Mesopotamia (2.58), FRYDAY (2.32), and 5 To Go (2.22). These brands are frequently visited by McDonald's customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing operational effectiveness.
McDonald's in Romania experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6 PM. Traffic is lowest in the early morning hours (1 AM to 6 AM).
Understanding consumer segments is key for targeted marketing. Tailoring efforts by gender & generation maximizes engagement and ROI.
McDonald's in Romania shows high affinity with men and Gen X. Women and Gen Z are under-indexed. This means that a targeted marketing to Men and Gen X would work better.