Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
CHAGEE is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence CHAGEE performance in the Malaysia and how they change over time
See what factors influence CHAGEE performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of CHAGEE' competitors in the Malaysia
An analysis of CHAGEE' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
CHAGEE, with a Market Performance of 99, is a leading brand in Malaysia's Cafe & Restaurants industry. This high percentile indicates a strong market presence compared to peers like 探鱼烤鱼 - TANYU, GO Noodle House, Starbucks, De.Wan 1958 by Chef Wan, Polperro Steak House, and Shin Zushi, all within the leading 99th percentile.
Customer Satisfaction (CSAT) reflects how well CHAGEE meets customer expectations, impacting loyalty and brand reputation.
CHAGEE's overall CSAT is 76%, a 15.4 percentage point increase year-over-year, indicating improved customer satisfaction. Perak shows the highest CSAT at 88%, while Kuala Lumpur shows 85%. CSAT has fluctuated, peaking in May 2025, suggesting areas for consistent service delivery improvement.
Average Check reveals customer spending habits, crucial for revenue forecasting and menu pricing strategies.
CHAGEE's overall Average Check is 19.9 MYR, a 4.2% decrease year-over-year. Johor has the highest Average Check at 34.7 MYR. The average check has grown steadily during the observed period, reaching 24.53 MYR in June 2025.
Outlet count indicates brand reach and expansion strategy, impacting market penetration and accessibility.
CHAGEE has the most outlets in Selangor (21), followed by Kuala Lumpur (19). This distribution highlights strategic focus on these key urban areas. Negeri Sembilan and Sabah have only one outlet each, indicating potential for expansion.
Identifying top competitors helps CHAGEE understand market dynamics and refine its competitive advantages.
CHAGEE's top competitors based on customer cross-visitation are ZUS Coffee (5.14%), KFC (3.63%), McDonald's (3.32%), Starbucks (3.17%), and SOI 55 THAI KITCHEN (2.11%). These brands attract a significant portion of CHAGEE's customer base.
Traffic Workload reveals peak hours, informing staffing and resource allocation for optimal service.
CHAGEE experiences peak traffic workload between 10 AM and 10 PM, with the highest workload around 8 PM (61.29). Traffic is minimal during early morning hours. This workload distribution guides staffing decisions.
Consumer demographics guide targeted marketing, tailoring products and messaging for maximum impact.
CHAGEE's consumer base shows high affinity for women (111 index) and Gen Z (126 index). Men and Gen X are under-indexed, with values of 92 and 73, respectively. These affinity values inform targeted marketing and positioning strategies.