Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smashburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smashburger performance in the United States and how they change over time
See what factors influence Smashburger performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Smashburger' competitors in the United States
An analysis of Smashburger' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smashburger's MARKET PERFORMANCE percentile is 99, indicating a leading position. This means the brand captures a significantly higher share of customer foot traffic compared to its peers. Peers in a similar percentile range include: Shake Shack, Cheddar's Scratch Kitchen, QDOBA Mexican Eats, Hook & Reel Cajun Seafood & Bar, Jimmy John's, and Black Bear Diner.
Customer Satisfaction (CSAT) highlights overall customer happiness. Improved CSAT often correlates with better brand loyalty and positive word-of-mouth, influencing business growth.
Smashburger's overall CSAT is 87%, a significant 8.7 percentage point increase year-over-year, showing improving customer satisfaction. Nevada, Illinois, Connecticut, Oklahoma and Texas show particularly high CSAT scores, indicating these locations are performing well.
Average Check reveals how much customers spend per visit. Monitoring this metric helps understand pricing effectiveness and customer spending habits, directly impacting revenue.
Smashburger's overall average check is $19.40, up 0.4% year-over-year. Connecticut has the highest average check at $21.40, while Florida, Illinois, Nevada and New Jersey also contribute significantly to the brand's revenue.
Number of Outlets reflects brand's presence and reach. A broad network can boost accessibility and brand awareness, crucial for market penetration and growth potential.
Smashburger has the most outlets in Colorado (26), followed by New Jersey (21) and New York (20). These states represent key markets for the brand, while other states like California, Arizona, Texas, Pennsylvania, Illinois, Minnesota and Ohio have fewer locations.
Competitor analysis shows customer overlap. Knowing who else your customers visit informs targeted marketing and helps differentiate your brand to capture more market share.
Smashburger's top competitors based on cross-visitation are McDonald's (10.04%), Wendy's (4.62%), Chick-fil-A (4.28%), Starbucks (4.20%), and Taco Bell (3.40%). This indicates a significant overlap in customer base with these major fast-food chains.
Traffic Workload by Hour shows peak times. Understanding traffic patterns enables efficient staffing, optimized service, and targeted promotions to maximize sales.
Smashburger experiences peak traffic between 10 AM and 8 PM, with the highest workload around 1 PM and 2 PM (63.02% and 64.83% respectively). Traffic significantly decreases after 9 PM, with the lowest workload between 1 AM and 5 AM.
Understanding consumer segments by Gender and Generation informs targeted marketing. Tailoring strategies to affinity insights ensures effective messaging and improved engagement.
Smashburger’s customer base shows a slightly higher affinity towards men (106) compared to women (93). Among generations, Gen Y (108) and Gen Z (107) exhibit higher affinity than Gen X (93), indicating stronger engagement from younger demographics.