Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shake Shack performance in the United States and how they change over time
See what factors influence Shake Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Shake Shack' competitors in the United States
An analysis of Shake Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Shake Shack's market performance is leading with a percentile of 99, placing it in the top 1% of brands in the United States' Cafe & Restaurants industry. This strong position indicates a significant market share compared to its performance peers Smashburger, Hook & Reel Cajun Seafood & Bar, Jimmy John's, Cheddar's Scratch Kitchen, QDOBA Mexican Eats, and Freddy's Frozen Custard & Steakburgers, which are in a similar percentile range.
Customer satisfaction reflects brand perception, directly influencing loyalty and future revenue. High CSAT scores are critical for sustained success.
Shake Shack's overall customer satisfaction (CSAT) is 69%, a slight decrease of 1 percentage point year-over-year. CSAT varies by state, with New Hampshire leading at 86% and Delaware showing the largest growth at 13.5 percentage points. The CSAT trend shows a slight decrease from April to June 2025, indicating potential areas for improvement in customer experience.
Average check indicates customer spending per visit, reflecting menu pricing strategy and customer willingness to spend.
Shake Shack's overall average check is $21 USD, a 1.5% increase year-over-year. Average check varies by state, with New Hampshire leading at $24.4 USD. The average check trend shows a consistent increase from April to June 2025, suggesting effective pricing strategies or increased order sizes.
Outlet count indicates brand reach and market penetration, crucial for driving revenue and brand visibility across regions.
Shake Shack has the most outlets in New York (54), followed by California (49), and Texas (29). The distribution of outlets reflects the brand's strategic focus on key markets across the United States.
Understanding key competitors and customer cross-visitation informs strategic positioning and competitive advantage.
Shake Shack's top competitors based on customer cross-visitation are McDonald's (11.85%), Starbucks (6.82%), Chick-fil-A (5.50%), Chipotle Mexican Grill (4.70%), and Wendy's (4.21%). This indicates a significant overlap in customer base with major fast-food chains and coffee shops.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation for enhanced service.
Shake Shack experiences peak traffic workload between 12:00 PM (57.41) and 6:00 PM (57.37), with the highest workload at 1:00 PM (62.44) and 6:00 PM (61.14), indicating these are critical times for staffing and service optimization. Low traffic occurs in the early morning hours.
Analyzing consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand resonance.
Shake Shack's consumer base shows a higher affinity among women (78%) and men (119%). Generationally, Gen X (104%) and Gen Y (103%) show higher affinity compared to Gen Z (87%). These insights can inform targeted marketing strategies to resonate with key demographics.