Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Skrimp Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Skrimp Shack performance in the United States and how they change over time
See what factors influence Skrimp Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Skrimp Shack' competitors in the United States
An analysis of Skrimp Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Skrimp Shack's market performance is at the 99th percentile, making it a leading brand. This high percentile indicates a strong market presence and customer preference compared to peers like Local Table, Dirty Dough Cookies, Don's Seafood, Metropol Restaurant, DiBella's Subs, and Mr. Pickle's Sandwich Shop, who are in the same leading percentile.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business, a key driver for sustainable growth.
Skrimp Shack's overall customer satisfaction (CSAT) is 89%, a significant 10.3 percentage point increase year-over-year. North Carolina leads with 91% CSAT, followed by Virginia at 89%, indicating positive customer experiences across both states. The CSAT dynamic data shows a fluctuating but generally positive trend from April to June 2025, peaking at 92.39% in June.
Average check reveals spending habits, impacting revenue. Monitoring trends helps optimize pricing and promotions for profit.
Skrimp Shack's overall average check is $20.80, a decrease of 7.1% year-over-year. Virginia has the highest average check at $21.70, while North Carolina's is $17.60. The average check dynamic data shows a decreasing trend from April ($22.06) to June ($19.44) 2025, suggesting a potential need to reassess pricing strategies or promotional offers.
Outlet count indicates brand reach and expansion. Tracking growth informs strategic decisions about market penetration.
Skrimp Shack has 15 outlets in Virginia and 2 in North Carolina. This distribution indicates a stronger presence in Virginia compared to North Carolina, which may influence regional marketing and expansion strategies.
Understanding competitors reveals market dynamics. Tracking cross-visitation helps refine positioning and attract shared customers.
Skrimp Shack's top competitors based on cross-visitation are McDonald's (8.97%), Chick-fil-A (8.97%), Cook Out (5.77%), Popeyes Louisiana Kitchen (5.13%), and Hardee's (5.13%). This data indicates that customers who visit Skrimp Shack also frequent these fast-food chains, suggesting potential opportunities for competitive differentiation or targeted marketing.
Traffic workload patterns inform staffing, optimizing resource allocation to meet demand and enhance service efficiency.
Skrimp Shack experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity around 1:00 PM (57.33%). There is no workload during the night. Understanding traffic distribution enables Skrimp Shack to optimize staffing levels and operational efficiency during peak hours.
Consumer segment insights enable targeted marketing, enhancing relevance and maximizing engagement for specific demographics.
Skrimp Shack's customer base shows a higher affinity towards women (116 index) compared to men (86 index). Gen X is overrepresented (134 index), while Gen Y (94 index) and Gen Z (44 index) are underrepresented. This suggests that marketing efforts could focus on attracting younger demographics and further engaging the existing female Gen X customer base.