Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dirty Dough Cookies is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dirty Dough Cookies performance in the United States and how they change over time
See what factors influence Dirty Dough Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dirty Dough Cookies' competitors in the United States
An analysis of Dirty Dough Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand share of foot traffic, showing competitive strength and customer preference in the industry.
Dirty Dough Cookies holds a leading market position with a percentile of 99, placing it in the top 1% of brands. Performance peers in a similar range include Don's Seafood, DiBella's Subs, Mr. Pickle's Sandwich Shop, Local Table, Metropol Restaurant, and Skrimp Shack. This high percentile indicates a strong competitive standing.
Customer satisfaction is key to brand loyalty. Tracking CSAT helps understand customer happiness and predict future growth.
Dirty Dough Cookies has a strong customer satisfaction rating of 84%, with a 7.1 percentage point increase year-over-year. Pennsylvania leads with 100% satisfaction, followed by Nebraska (94%), Texas (89%), Illinois (87%), and Florida (86%). This indicates a positive customer perception and improving service quality.
Outlet count reflects brand reach. Monitoring growth indicates expansion and market penetration.
Dirty Dough Cookies has a significant presence in Texas with 9 outlets, followed by Utah with 5, and Ohio & Indiana with 4 each. Oklahoma has 3, and Maryland, Pennsylvania, Illinois, Kansas, and Florida each have 2. This distribution highlights key markets for the brand.
Identifying competitors shows brand positioning in the market. This helps understand customer choices and competitive landscape.
Customers of Dirty Dough Cookies also frequently visit McDonald's (9.49%), Burger King (4.43%), Wendy's (4.43%), Raising Cane's Chicken Fingers (3.80%), and Taco Bell (3.80%). This indicates that Dirty Dough's customers also frequent fast-food chains.
Traffic workload reveals peak hours. This allows for efficient staffing and optimized resource allocation for demand.
Dirty Dough Cookies experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12-1 PM. Minimal traffic occurs overnight. This data helps optimize staffing levels during peak hours to improve customer service.
Understanding consumer segments allows targeted marketing. Tailoring strategies to gender and generation enhances campaign effectiveness.
Women (affinity index 123) and Gen Y (affinity index 126) show high affinity towards Dirty Dough Cookies, suggesting these segments are overrepresented among its customers. Gen X (83) and Gen Z (86) are underrepresented. Marketing strategies should consider the preferences of these key groups to drive engagement.