Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hardee's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hardee's performance in the United States and how they change over time
See what factors influence Hardee's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Hardee's' competitors in the United States
An analysis of Hardee's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, crucial for strategic decisions and growth opportunities.
Hardee's market performance is leading with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a leading position in terms of foot traffic and customer preference compared to its competitors. Performance peers in the same percentile range include Rainforest Cafe, Buffalo Wild Wings, Panera Bread, Jersey Mike's Subs, Keke's Breakfast Cafe, and The Cheesecake Factory.
Customer satisfaction reflects brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth referrals.
Hardee's customer satisfaction stands at 65%, with no change year-over-year. Oklahoma leads with 96%, followed by New York at 89%. Pennsylvania and Indiana show 82% and 80% respectively, with Delaware at 77%. These figures indicates a generally positive customer experience, with certain states showing significantly higher satisfaction levels.
Average check size indicates spending per customer, crucial for revenue optimization and understanding pricing strategy effectiveness.
Hardee's average check is $12.9 USD, a 0.5% increase year-over-year. North Dakota has the highest average check at $19.1 USD. Wisconsin and Illinois both have average check of $14.7 USD. Maryland - $14.6 USD, and Minnesota - $14.4 USD. This indicates a slight increase in customer spending compared to the previous year.
Outlet count indicates market presence and accessibility, driving brand visibility and potential customer reach across different regions.
Hardee's has the most outlets in North Carolina (205). Virginia follows with 171 outlets, and Tennessee has 146. South Carolina has 116 outlets, while Alabama and Georgia have 95 and 92 respectively. Illinois and Florida each have 90 outlets. Kentucky has 81 outlets, and Indiana has 74. The distribution shows a strong presence in the Southeast region.
Competitor analysis identifies key market rivals and customer preferences, guiding strategic positioning and competitive advantage efforts.
Hardee's top competitors based on cross-visitation are McDonald's (27.11%), Wendy's (12.02%), Burger King (11.55%), Taco Bell (11.11%), and Chick-fil-A (7.25%). McDonald's has significantly more cross-visitation with Hardee's customers. This data indicates the primary competitive landscape for Hardee's.
Traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service and customer satisfaction during peak times.
Hardee's experiences peak traffic between 8 AM and 11 AM, with the highest workload around 9 AM (70.06). Traffic workload decreases throughout the afternoon and evening, reaching its lowest points between midnight and 4 AM. This information highlights the importance of staffing and resource allocation during morning hours.
Understanding consumer demographics enables targeted marketing, ensuring messaging resonates with key customer groups for maximum impact.
Women show 95 affinity index (under-indexed), while men show 104 affinity index (high affinity). Gen X shows 130 affinity index (high affinity), Gen Y 75 affinity index (under-indexed), and Gen Z 79 affinity index (under-indexed). This means that Gen X consumers demonstrate higher affinity with the Hardee's brand, while Gen Y and Gen Z are underrepresented.