Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shoney's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shoney's performance in the United States and how they change over time
See what factors influence Shoney's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Shoney's' competitors in the United States
An analysis of Shoney's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Shoney's is a leading brand with a market performance percentile of 99, indicating a strong market position. This top 1% ranking demonstrates significant customer preference. Performance peers in the same percentile range include Taziki's Mediterranean Cafe, The Old Spaghetti Factory, Bill Miller BBQ, S2 Grills, Taco Casa, and Penn Station East Coast Subs.
CSAT shows customer happiness, crucial for loyalty and repeat business. Tracking changes helps identify areas for service improvement and maintain a competitive edge.
Shoney's overall customer satisfaction is at 70%, a decrease of 1.6 percentage points year-over-year. Satisfaction varies by state, with Oklahoma at 95% (up 5.7pp) and North Carolina at 89% (up 17.3pp), but Florida showing a decrease to 88% (down 3.3pp). Recent CSAT trended from 73.44% in April 2025, to 64.09% by June 2025.
Average check reflects customer spending per visit. Monitoring trends helps assess pricing strategies, menu appeal, and overall revenue generation effectiveness.
Shoney's average check is $20.70, a decrease of 3.1% year-over-year. Average check varies by state, with Florida leading at $24.60. The average check fluctuated from $20.38 in April 2025, to $22.21 in June 2025.
Outlet count indicates brand reach and market penetration. Tracking changes reveals expansion strategies and overall business growth within specific regions.
Shoney's has the most outlets in Tennessee (25), followed by South Carolina (7) and West Virginia (6). The distribution of outlets across states provides insights into Shoney's regional focus.
Understanding main competitors based on customer overlap is key to refining marketing, improving customer retention and business strategy decisions.
Shoney's top competitors based on cross-visitation are McDonald's (17.09%), Cracker Barrel Old Country Store (10.45%), Wendy's (9.60%), Waffle House (7.96%), and Burger King (7.50%).
Traffic workload by hour uncovers peak times and potential bottlenecks, improving staffing, resource allocation, and overall service efficiency strategies.
Shoney's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (53.04%). Traffic is minimal between 1 AM and 5 AM. This data is critical for staffing and resource allocation.
Segment insights enable tailored marketing, improving engagement and relevance. Understanding gender and generational preferences helps customize offerings and messaging.
Shoney's customer base shows a high affinity towards women (101 index, overrepresented) and men(99, underrepresented). Generationally, Gen X is overrepresented (134 index), while Gen Y (69 index) and Gen Z (76 index) are underrepresented relative to average.