Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sanborns is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sanborns performance in the Mexico and how they change over time
See what factors influence Sanborns performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Sanborns' competitors in the Mexico
An analysis of Sanborns' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sanborns holds a leading market position with a 99th percentile. This shows strong customer preference compared to peers like El Cardenal, Café La Flor De Córdoba, Kayser, San Petter, King and Queen Cantina, and La Once Mil who are within the same percentile range.
Customer Satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps identify areas for improvement, boosting loyalty and positive recommendations.
Overall CSAT for Sanborns is 56%, down 6.1pp year-over-year. Satisfaction varies by location, with Baja California at 98% and Guerrero at 92%, both showing upward growth. State of Mexico, Quintana Roo and Nuevo León also show positive growth, but lower satisfaction scores.
Average Check indicates customer spending per visit, vital for revenue forecasting. Monitoring changes informs pricing and promotion effectiveness.
Sanborns' overall average check is 312.2 MXN, up 11.5% year-over-year. Guerrero has the highest average check at 379.2 MXN. Jalisco has the lowest Average Check. It shows the general increase in customer spending.
Outlet count shows brand reach. Growth indicates expansion, while decline may signal market shifts. Maintaining optimal presence is key.
Sanborns has varying outlet counts across states. State of Mexico leads with 7 outlets. Guerrero and Jalisco each have 3. Chihuahua and Veracruz each have 2. Other states have 1 outlet each. This reflects a concentrated presence in key regions.
Understanding key competitors helps in strategic positioning. Identifying shared customers reveals direct competition and potential market share risks.
Sanborns' top competitors based on cross-visitation are Toks (10.36%), VIPS (9.29%), La Casa de Toño (8.21%), Starbucks (7.13%), and McDonald's (6.19%). These brands attract a significant portion of Sanborns' customer base.
Traffic workload patterns shows peak hours. Helps in staffing, promotion planning, and optimizing customer flow for increased efficiency.
Traffic workload for Sanborns peaks between 9 AM and 8 PM, with the highest traffic at 11 AM. There is significantly less traffic before 7 AM and after 9 PM. This indicates peak operational hours align with typical dining times.
Consumer segment data guides marketing. Gender and generation insights allow targeted campaigns, improving engagement and ROI through personalized strategies.
Sanborns' customer base shows a high affinity index for women (96) and men (103). Gen X are over-represented (184) and Gen Y are under-represented (66). This suggests the brand particularly appeals to older demographics.