Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Toks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Toks performance in the Mexico and how they change over time
See what factors influence Toks performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Toks' competitors in the Mexico
An analysis of Toks' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry in Mexico.
Toks is in the top 1% of brands in Mexico's Cafe & Restaurants industry, a leading position. This percentile indicates a strong market presence and high customer preference compared to its peers like Burger King, La Casa de Toño, Oriental Wok, Mochomos, Perros y Burros and Pizza Hut.
Gauges customer happiness. Higher satisfaction often links to loyalty and positive word-of-mouth, boosting long-term growth and brand reputation.
Toks' overall customer satisfaction (CSAT) is 64%, a decrease of 2.7 percentage points year-over-year. CSAT varies by state, with Guerrero showing the highest satisfaction at 91% (up 31.9pp) and Chiapas at 86% (down 5.8pp). The trend indicates fluctuating customer sentiment from April to June 2025.
Indicates how much customers spend per visit. A higher average check boosts revenue. Tracking helps optimize pricing and offerings for profitability.
Toks' overall average check is 314.7 MXN, down 0.6% year-over-year. San Luis Potosí has the highest average check at 416.7 MXN. The average check fluctuated between 311.59 MXN and 320.35 MXN from April to June 2025.
Reflects brand reach. More outlets can increase visibility and accessibility, potentially driving sales and market share in the Cafe & Restaurants sector.
Toks has the most outlets in the State of Mexico (42), followed by Nuevo León and Querétaro (9 each). This distribution highlights Toks' strong presence in the State of Mexico relative to other regions.
Pinpoints key rivals. Understanding who shares your audience informs strategies to win customers and differentiate from competitors in the industry.
VIPS (8.98%) is Toks' most cross-visited competitor, followed by Starbucks (6.76%), La Casa de Toño (6.32%), McDonald's (5.11%) and Little Caesars Pizza (4.04%). These brands capture a portion of Toks' customer base, indicating shared customer preferences.
Reveals peak traffic. Knowing when customers visit helps optimize staffing and promotions, improving service and maximizing sales during busy periods.
Toks experiences peak traffic between 10:00 AM and 4:00 PM, with the highest workload around 11:00 AM (69.87%). Traffic is minimal during early morning hours, indicating business is largely focused on daytime hours.
Shows who's engaging. Tailoring to key groups improves marketing, boosting relevance and brand loyalty for sustained success in Cafe & Restaurants.
Toks' customer base shows high affinity among women (95%) and Gen Z (126%) and Gen X (117%). These groups are overrepresented, suggesting targeted marketing towards their preferences could be particularly effective. Gen Y is under-indexed, with value of 76%.