Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
VIPS is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence VIPS performance in the Mexico and how they change over time
See what factors influence VIPS performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of VIPS' competitors in the Mexico
An analysis of VIPS' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference.
VIPS in Mexico is a leading brand in the Cafe & Restaurants industry, securing a top 1% MARKET PERFORMANCE. This indicates a strong market presence and customer preference. Competitors such as Domino's Pizza, Taquería Orinoco, Perros y Burros, Starbucks, Carl's Jr. and Oriental Wok also demonstrate high market performance.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, affecting loyalty and reputation.
VIPS's overall customer satisfaction in Mexico is 45%, a decrease of 4.7 percentage points year-over-year. CSAT varies by state, with Chiapas, Michoacán, and Tabasco showing higher satisfaction levels, while Veracruz and Zacatecas show lower satisfaction levels. Recent months indicate a fluctuating CSAT trend.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
The average check for VIPS in Mexico is 285 MXN, a slight decrease of 0.2% year-over-year. Baja California Sur has the highest average check (355.6 MXN), while other states show lower values. The average check has slightly decreased over the recent months.
Number of outlets indicates brand reach and accessibility, reflecting market penetration and growth strategy.
VIPS has the most outlets in the State of Mexico (44), followed by Puebla (12), and Nuevo León (11). Other states have fewer than 10 outlets each. This distribution highlights key regions for VIPS's presence in Mexico.
Competitor analysis identifies key players and their cross-visitation rates, informing competitive positioning and marketing strategies.
The top competitors for VIPS in Mexico, based on cross-visitation, are Toks (7.68%), Starbucks (6.43%), La Casa de Toño (6.16%), McDonald's (5.64%), and Little Caesars Pizza (4.97%). This indicates shared customer interests and potential areas for competitive focus.
Traffic workload indicates peak hours, enabling efficient staffing and resource allocation to meet customer demand.
VIPS experiences peak traffic workload between 9 AM and 8 PM, with the highest traffic around 11 AM. Traffic significantly decreases after 9 PM, with minimal activity in the early morning hours. This data informs staffing and operational adjustments.
Consumer segments (Gender & Generation) inform targeted marketing, product development, and positioning strategies.
VIPS has a high affinity with women (91%), showing that this gender is very interested in brand and men (106%). Gen X segment has high affinity(128%), while Gen Y (86%) and Gen Z (53%) are under-indexed, suggesting relatively lower affinity towards the brand.