Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rosa's Café & Tortilla Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rosa's Café & Tortilla Factory performance in the United States and how they change over time
See what factors influence Rosa's Café & Tortilla Factory performance in the United States and how they change over time
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Available by subscription
An analysis of Rosa's Café & Tortilla Factory' competitors in the United States
An analysis of Rosa's Café & Tortilla Factory' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference.
Rosa's Café & Tortilla Factory's market performance is in the top 1%, indicating a leading position. This reflects strong customer preference. Performance peers in similar range: El Gallo Giro, Country Kitchen, The Tavern, Guadalajara's Grill, Haidilao Hot Pot, Broken Yolk Cafe.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which impacts long-term business success.
Overall CSAT is 78%, up 5.2 percentage points year-over-year. California shows a decrease in CSAT, while Texas improved. The trend suggests a slight dip in customer satisfaction in May, with a recovery in June. Customer satisfaction fluctuates between 74% and 81%.
Average check reveals how much customers spend per visit. Monitoring it helps in menu optimization and revenue forecasting.
The overall average check is $18.20, a 3.2% increase year-over-year. New Mexico has the highest average check at $24.40, while California's is $17.60. Average check varies from about $17 to $19 across observed months.
Outlet count indicates brand reach and market presence, impacting accessibility and overall revenue potential.
Rosa's Café & Tortilla Factory has 56 outlets. Texas accounts for the majority with 52 outlets. California, Connecticut, Utah and New Mexico each have one outlet. Outlet distribution is heavily concentrated in Texas.
Analyzing competitors reveals customer choices and brand positioning, guiding strategies for competitive advantage and growth.
Top competitors based on customer cross-visitation are McDonald's (15.09%), Whataburger (13.39%), Sonic Drive-In (8.10%), Chick-fil-A (8.03%), and Braum's Ice Cream & Dairy Store (6.86%). These brands capture a significant share of Rosa's customer base.
Traffic workload reveals peak hours, aiding staffing and resource allocation for optimal customer service and operational efficiency.
Traffic workload peaks between 11 AM and 7 PM, with the highest workload at noon. Early mornings have minimal traffic. The majority of customer visits occur during lunch and dinner hours.
Analyzing consumer segments informs targeted marketing by tailoring strategies to specific demographics for increased engagement.
Women are over-represented, indicated by an affinity index of 92, and men are over-represented with 107. Gen X shows high affinity (120). Gen Y is slightly under-indexed (83), while Gen Z has lower affinity (54).