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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rita's Italian Ice & Frozen Custard is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the cafe and restaurant industry.
Rita's Italian Ice & Frozen Custard is in the top 1% of brands, signifying a leading market position. This indicates a strong brand presence and high customer preference relative to its peers like Ruby, Pappadeaux Seafood Kitchen, maman, The Hangout, The Flying Biscuit Cafe, and Topgolf, which also hold positions in the higher percentiles.
CSAT indicates customer loyalty and brand perception, critical for repeat business and positive word-of-mouth.
Rita's Italian Ice & Frozen Custard has an overall CSAT of 79%, a 5.5pp increase year-over-year. New York and Arizona show the highest CSAT at 94%. The CSAT increased from 77.18% in April to 80.37% in June 2025, suggesting positive customer experience trends.
Average check reflects spending per customer, indicating pricing strategy and customer purchasing behavior.
The overall average check for Rita's Italian Ice & Frozen Custard is $37.90, showing a 241.8% increase year-over-year. The average check in Texas is $38.00. The average check has fluctuated between $36.69 and $39.30 from April to June 2025, indicating dynamic spending habits.
Outlet count indicates brand reach and market penetration, crucial for revenue generation and market dominance.
Rita's Italian Ice & Frozen Custard has the most outlets in Pennsylvania (192), followed by New Jersey (107) and Maryland (75). Texas has 10 outlets. The distribution of outlets varies significantly by state, with Pennsylvania having the highest concentration.
Understanding competitors helps refine strategies and identify opportunities to gain market share.
Customers of Rita's Italian Ice & Frozen Custard also frequently visit McDonald's (13.68%), Dunkin' (8.92%), Chick-fil-A (7.27%), Wendy's (6.80%), and Starbucks (5.74%). This indicates a competitive landscape involving quick-service restaurants and coffee shops.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours.
Traffic workload for Rita's Italian Ice & Frozen Custard peaks between 6 PM and 7 PM, with the highest workload at 66.28%. The lowest traffic workload is during the early morning hours (1 AM to 5 AM). Staffing should be aligned to manage the evening rush.
Consumer segment data informs targeted marketing by understanding demographic preferences and behaviors.
Women (106 index) are overrepresented among Rita's Italian Ice & Frozen Custard customers, while men are slightly underrepresented (95 index). Gen X (103 index) has a slightly higher affinity compared to Gen Y (99 index) and Gen Z (94 index).