Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ruby is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ruby performance in the United States and how they change over time
See what factors influence Ruby performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Ruby' competitors in the United States
An analysis of Ruby' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants industry.
Ruby is a leading brand in the United States' Cafe & Restaurants industry, with a Market Performance percentile of 99. This indicates that Ruby captures a significant share of customer foot traffic compared to its peers. Performance peers in the same percentile range include Rita's Italian Ice & Frozen Custard, maman, Pappadeaux Seafood Kitchen, The Flying Biscuit Cafe, The Hangout, and Nothing Bundt Cakes.
Customer Satisfaction (CSAT) measures how well a brand's products and services meet customer expectations, reflecting loyalty and potential for repeat business.
Ruby's overall customer satisfaction is high at 88%, with a notable increase of 2.6 percentage points year-over-year. North Carolina leads with 91% satisfaction, followed by South Carolina (90%), Florida (89%), Tennessee (88%), and Louisiana (88%). This suggests strong customer experiences across these states, contributing to brand loyalty.
Average Check reflects the typical spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at Ruby.
Ruby's overall average check is $26.20, showing a slight decrease of 0.4% year-over-year. South Carolina has the highest average check at $28.10. The average check for Louisiana is $26.60, followed by North Carolina at $26.20, Alabama $26.00 and Tennessee at $24.00.
The number of outlets indicates a brand's market presence and accessibility, reflecting expansion strategy and potential customer reach.
Ruby has the most outlets in Louisiana (10), followed by Tennessee (4), and Alabama (4). Florida and South Carolina each have 3 outlets, while North Carolina has 2. This distribution shows Ruby's established presence and growth focus within these states.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers within the Cafe & Restaurants industry.
Ruby's top competitors based on cross-visitation are Cafe Du Monde (4.46%), McDonald's (3.53%), Chick-fil-A (2.81%), Waffle House (2.45%), and Cracker Barrel Old Country Store (2.23%). This indicates customers who visit Ruby also frequent these establishments, revealing potential areas for differentiation.
Understanding traffic workload by hour of day helps optimize staffing and resource allocation to meet customer demand effectively.
Ruby experiences peak traffic workload between 9 AM and 12 PM, with the highest workload at 11 AM (57.19%). Traffic is low in the afternoon and evening, with minimal activity between 3 PM and 6 AM. This information can inform staffing schedules and promotional activities.
Analyzing consumer segments by gender and generation allows for targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Women (Affinity Index 120) have high affinity for Ruby, while men are under-indexed (Affinity Index 83). Gen X (Affinity Index 101) and Gen Y (Affinity Index 104) have high affinity for Ruby, whereas Gen Z is slightly under-indexed (Affinity Index 97).