Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Richeese Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Richeese Factory performance in the Malaysia and how they change over time
See what factors influence Richeese Factory performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Richeese Factory' competitors in the Malaysia
An analysis of Richeese Factory' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference within the competitive cafe & restaurant industry in Malaysia.
Richeese Factory's Market Performance is at the 99th percentile, indicating a leading position in Malaysia's cafe & restaurant industry. This shows a strong competitive edge. Performance peers in the 99th percentile include: NALÉ - The Nasi Lemak Company, Smoked Kingdom by Don Daniyal, Hadramawt Restaurant, i Restaurant, llaollao, Mixue.
Customer satisfaction is key to loyalty, reflecting service quality and overall brand perception in Malaysia's restaurant sector.
Richeese Factory demonstrates a strong customer satisfaction at 90%, up 26.9 percentage points year-over-year. Johor leads with 100%, followed by Malacca (93%), Negeri Sembilan (92%), Kuala Lumpur (90%), and Selangor (88%). This signals enhanced brand affinity and service quality across key states.
Average check reflects customer spending habits and pricing strategy impact on revenue in Malaysia's competitive restaurant market.
The overall average check for Richeese Factory is 34.6 MYR, a decrease of 3.2% year-over-year. Malacca has the highest average check at 40.2 MYR, followed by Negeri Sembilan (35.6 MYR), Selangor (34.7 MYR), Kuala Lumpur (31.8 MYR), and Johor (26.8 MYR). This may indicate changing spending patterns or pricing adjustments.
Outlet count indicates brand reach and expansion, showcasing accessibility within Malaysia's cafe & restaurant landscape.
Richeese Factory has a total of 12 outlets in Malaysia. Selangor leads with 6 outlets, followed by Malacca and Kuala Lumpur with 2 each, and Negeri Sembilan and Johor each with 1 outlet. This distribution highlights Selangor as a key market for the brand.
Competitor analysis identifies market rivals, providing insights into customer preferences and competitive positioning in Malaysia.
Top competitors for Richeese Factory in Malaysia, based on customer cross-visitation, include: 4Fingers Crispy Chicken (5.67%), llaollao (4.12%), KFC (4.12%), ZUS Coffee (4.12%), and McDonald's (3.61%). This suggests potential for strategic partnerships and targeted marketing efforts.
Traffic workload reveals peak hours, helping optimize staffing and resource allocation for Richeese Factory restaurants in Malaysia.
Traffic workload for Richeese Factory peaks between 10:00 AM and 9:00 PM, with the highest traffic observed at 7:00 PM (62.79%). This indicates the need for optimized staffing during these peak hours. There is no traffic from 12:00 AM to 9:00 AM. Then at 10:00 AM traffic workload is 34.73%.
Understanding consumer segments optimizes marketing, tailoring campaigns to resonate with key demographics and enhance brand relevance in Malaysia.
Richeese Factory's customer base in Malaysia shows a higher affinity among women (119%) compared to men (86%). Gen Z shows the highest affinity (145%), followed by Gen Y (86%) and Gen X (71%). This suggests a high engagement among younger consumers, particularly women.