Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mixue is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mixue performance in the Malaysia and how they change over time
See what factors influence Mixue performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Mixue' competitors in the Malaysia
An analysis of Mixue' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Mixue is a leading brand with a market performance percentile of 99 in Malaysia. This means Mixue captures a significant share of customer traffic, indicating strong brand preference compared to peers like Manzanita Pâtisserie & Boulangerie, i Restaurant, OK Tuck Restaurant Brinchang Cameron Highlands, Smoked Kingdom by Don Daniyal, Pauline's Fast Food Restaurant中西快餐厅, and Richeese Factory, which are in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth in the competitive Cafe & Restaurants market.
Mixue's overall customer satisfaction (CSAT) is 87%, a 4.7 percentage point increase year-over-year. Kuala Lumpur shows the highest CSAT at 95% with 7.5 percentage point growth, while Penang has the lowest CSAT at 81% with a decrease of 5.7 percentage points. This indicates generally strong customer approval, with regional variations suggesting areas for targeted service improvements.
Outlet count signifies brand presence and market penetration, indicating reach and accessibility to consumers in the Cafe & Restaurants sector.
Mixue has 16 outlets in Selangor, representing the largest presence in Malaysia. Johor, Kedah, Penang, and Kuala Lumpur each have a smaller number of outlets (5, 3, 3, 3 respectively), with Malacca having the fewest at 1. This distribution shows a concentration of Mixue outlets in Selangor, with varying degrees of presence across other states.
Identifying competitors reveals the competitive landscape, crucial for strategic positioning and understanding customer choices in the Cafe & Restaurants industry.
Mixue's top competitors, based on customer cross-visitation, include Mixue Metro Point Kajang (6.10%), KFC (4.36%), McDonald's (3.20%), ZUS Coffee (2.91%), and Starbucks (1.74%). This suggests that Mixue customers also frequent fast-food chains and other coffee shops, highlighting these brands as key competitors for customer attention and spending.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak times.
Mixue experiences peak traffic workload between 10 AM and 10 PM, with the highest workload occurring at 8 PM (67.00%). There is minimal traffic between midnight and 7 AM. This indicates the need for optimal staffing and resource allocation during these peak hours to handle customer demand effectively.
Analyzing consumer segments informs targeted marketing, helping tailor strategies to different groups and increase engagement and brand affinity.
Mixue's customer base shows a high affinity towards women (86%), which is under-indexed compared to the average. Men are over-indexed (110%). Among generations, Gen Y is over-indexed (114%), while Gen X (78%) and Gen Z (88%) are under-indexed. This indicates that Mixue is popular among Gen Y consumers, while Gen X and Gen Z represent growth opportunities.