Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
i Restaurant is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence i Restaurant performance in the Malaysia and how they change over time
See what factors influence i Restaurant performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of i Restaurant' competitors in the Malaysia
An analysis of i Restaurant' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
i Restaurant, with a market performance of 99%, is a leading brand. This indicates a strong market presence. Performance peers include Mixue, Smoked Kingdom by Don Daniyal, Manzanita Pâtisserie & Boulangerie, Richeese Factory, OK Tuck Restaurant Brinchang Cameron Highlands, and NALÉ - The Nasi Lemak Company, all within a similar leading position.
Customer satisfaction is key for loyalty, reflecting service quality and customer experience, crucial for sustained growth and positive brand reputation.
i Restaurant's overall customer satisfaction is 89%, a 3.2 percentage point increase year-over-year, showing improved customer experience. Selangor has the highest CSAT at 97%, with a 27.8 percentage point increase. Perak recorded the lowest CSAT at 75%, still showing a positive trend.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend, vital for revenue optimization.
The overall average check for i Restaurant is 74.3 MYR, a 10.6% increase year-over-year. Penang has the highest average check at 83.8 MYR. Kuala Lumpur shows the lowest average check at 50.9 MYR. The dynamic data shows fluctuations, with a high in May 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility, critical for market share growth.
i Restaurant has the most outlets in Kuala Lumpur (5), followed by Penang and Johor (4 and 3, respectively), and Perak (1). This distribution indicates Kuala Lumpur as a key market, with other regions representing growth opportunities for expansion.
Competitor analysis identifies key market rivals and customer preferences, guiding competitive strategies and highlighting opportunities for differentiation and market share gains.
The top competitors for i Restaurant, based on customer cross-visitation, are Madam Kwan's and McDonald's (both at 2.8%), followed by Dragon-i (2.4%), Sushi King and Starbucks (both at 2%). These brands represent the primary competitive landscape in the Cafe & Restaurants industry in Malaysia.
Understanding peak traffic workload enables efficient staffing and resource allocation, optimizing customer service and operational efficiency during busy periods.
i Restaurant experiences peak traffic workload between 11:00 and 21:00, with the highest workload at 13:00 (61.06%) and 19:00 (59.85%). Traffic is minimal before 9:00 and after 21:00. Operational planning can ensure adequate staffing and resources.
Consumer segment analysis allows for targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics and their preferences.
For i Restaurant, both women and men show equal affinity (100%). Gen X shows a high affinity (157%), indicating a strong engagement from this group. Gen Y is under-indexed (79%), while Gen Z also shows a considerable affinity (125%).