Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Portillo's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Portillo's performance in the United States and how they change over time
See what factors influence Portillo's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Portillo's' competitors in the United States
An analysis of Portillo's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference.
Portillo's brand percentile is 99, which indicates a leading market position. This high percentile suggests strong customer preference and a significant share of foot traffic compared to peers like Bonefish Grill, Mister O1 Pizza, Del Taco, Bubba Gump Shrimp Co., Bob Evans and Huddle House.
Customer satisfaction (CSAT) indicates loyalty. Tracking its changes helps understand service quality and customer experience impacts.
Overall customer satisfaction for Portillo's is 69%, a decrease of 1.2 percentage points year-over-year. CSAT varies by state, with California showing the highest satisfaction (84%) and decreases observed in most states, indicating a need for improvement in customer experience across locations.
Average check reflects spending per customer. Analyzing trends informs pricing strategy and customer spending habits.
The average check for Portillo's is $19.60, up 0.8% year-over-year. The average check is highest in Illinois ($19.80). Overall increase suggests customers are spending slightly more per visit, possibly due to menu mix or pricing adjustments.
Outlet count shows brand reach. Growth indicates expansion strategy effectiveness in capturing market share.
Portillo's has 51 outlets in Illinois, which is the highest concentration. Expansion is evident in states like Texas (12 outlets). The distribution highlights key markets and potential areas for further growth.
Identifying key competitors through cross-visitation reveals the competitive landscape and customer choice patterns.
McDonald's (13.99% cross-visitation) is the top competitor for Portillo's, followed by Culver's (6.37%), Starbucks (5.80%), Wendy's (5.45%), and Taco Bell (5.18%). These brands capture a significant portion of Portillo's customer base, indicating shared market interest.
Traffic workload analysis reveals peak hours. This helps optimize staffing and resource allocation for efficiency.
Portillo's experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (68.66%). There is very low traffic between 1 AM and 5 AM. This data informs staffing and operational adjustments to manage peak demand effectively.
Consumer segment analysis tailors marketing. Understanding gender/generational preferences enables targeted strategies.
Women index high (83) within customer segment, with a delta of -17.04, while men demonstrate a very high affinity (114), with a delta of 14.49. Gen X indexes very high (128), with a delta of 28.05, while Gen Y is at (83) with a delta of -16.94, and Gen Z is at (70) with a delta of -29.67.