Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Campestre is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Campestre' competitors in the El Salvador
An analysis of Pollo Campestre' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Campestre is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in El Salvador. This high percentile indicates that the brand captures a significant portion of the market's foot traffic and demonstrates strong customer preference compared to its peers like Pollos Real, Cadejo Brewing Company, Covana Seaside Kitchen, Subway, Wendy's, and Burger King.
CSAT shows customer happiness. A high score means loyal customers, driving repeat business and positive recommendations.
Pollo Campestre's overall customer satisfaction (CSAT) is 49%, a decrease of 21.4 percentage points year-over-year. CSAT varies by location, with San Salvador at 64% and San Miguel at 43%, both showing a decrease. This suggests a need to investigate and address the factors causing customer dissatisfaction to improve loyalty and brand perception.
Average check reflects spending per customer. Monitoring this KPI helps optimize pricing and menu strategies for revenue growth.
Pollo Campestre's overall average check is $14.3, a decrease of 10.1% year-over-year. Average check varies by location, with Usulután at $20.8, San Salvador at $14.9, and San Miguel at $11.6. The decrease in average check suggests a need to analyze pricing strategies and customer spending habits to identify opportunities for revenue enhancement.
Number of outlets indicates market presence. Tracking this reveals expansion and reach to serve customers across different locations.
Pollo Campestre has varying numbers of outlets across different states in El Salvador. San Miguel has the most with 9 outlets, followed by San Salvador with 6, and Usulután with 4. Other states have fewer outlets, ranging from 1 to 2. This distribution shows the brand's presence and potential for further expansion in areas with fewer outlets.
Competitor analysis shows overlaps in customer base, helping to refine marketing and differentiate offerings.
Pollo Campestre's top competitors based on cross-visitation include Pollo Campero (19.51%), Pizza Hut (13.01%), Puerto Marisco (9.76%), McDonald's (8.13%), and Starbucks (7.32%). This cross-visitation data indicates that customers of Pollo Campestre also frequent these brands, suggesting opportunities for targeted marketing and competitive differentiation to retain and attract customers.
Traffic workload shows peak hours, helping with staffing and resource allocation to ensure service during busy times.
Pollo Campestre experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest traffic workload at 12:00 PM (72.61). Traffic gradually increases from 6:00 AM, peaks in the afternoon, and declines in the evening, reaching its lowest point in the early morning hours. This insight is important for optimizing staffing levels and resource allocation to handle peak demand effectively.
Understanding consumer segments allows to tailor marketing, ensuring messaging and products resonate with key demographics.
Pollo Campestre's consumer base shows a higher affinity with women (89%) and a very high affinity with men (105%). Generational analysis reveals high affinity indexes for Gen X (170%) and Gen Z (274%), but low affinity for Gen Y (58%). This indicates that Gen X and Gen Z are overrepresented among Pollo Campestre's customers, suggesting a need to tailor marketing strategies to engage with these key demographics effectively.