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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the El Salvador and how they change over time
See what factors influence Subway performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the El Salvador
An analysis of Subway' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand’s share of foot traffic reveals competitive strength and customer preference in the cafe and restaurant industry.
Subway holds a leading position in El Salvador's cafe and restaurant industry with a market performance percentile of 99. This indicates a strong competitive standing relative to peers like Pollos Real, Burger King, and others, who also share a similar high-performance bracket.
Customer satisfaction scores directly reflect brand perception, impacting loyalty and future revenue streams in the competitive market.
Subway's overall customer satisfaction in El Salvador is 35%, a decrease of 16 percentage points year-over-year. San Salvador shows a similar downward trend, with a customer satisfaction of 29%. This indicates a need to address factors impacting customer perception and service delivery.
Average check size indicates customer spending habits and the brand's ability to drive revenue per transaction.
The average check for Subway in El Salvador is $9 USD, showing a 10.1% increase year-over-year. San Salvador has a higher average check of $9.5 USD, while La Libertad shows $7.6 USD. This suggests variations in spending habits across different regions.
Outlet count reflects market reach and accessibility, directly correlating with brand visibility and potential customer base.
Subway has a significant presence in El Salvador with 108 outlets. San Salvador has the highest concentration with 58 outlets, followed by La Libertad with 22. This distribution highlights key areas of operation and potential for further expansion in other regions.
Analyzing competitor visitation patterns reveals direct competitive threats and shared customer preferences.
Subway's customers in El Salvador also frequently visit Pollo Campero (20%), Pizza Hut (17.04%), and McDonald's (11.11%). This cross-visitation data identifies primary competitors and indicates shared customer preferences within the cafe and restaurant sector.
Traffic workload analysis by hour optimizes staffing and resource allocation to meet peak customer demand effectively.
Subway in El Salvador experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload recorded at 12:00 PM (59.35%). Traffic significantly decreases after 8:00 PM, indicating optimal staffing and resource planning based on hourly demand variations.
Consumer segment analysis by gender and generation allows targeted marketing and product development, enhancing customer engagement.
Subway's customer base in El Salvador shows a high affinity among women (83), indicating they are overrepresented. Additionally, Gen Y demonstrates a very high affinity (175) suggesting a strong connection with this generational group, which could inform marketing strategies and product alignment.