Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the El Salvador and how they change over time
See what factors influence Wendy's performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the El Salvador
An analysis of Wendy's' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference within the industry.
Wendy's, with a market performance percentile of 99 in El Salvador's Cafe & Restaurants industry, holds a leading position. This indicates Wendy's captures a significant share of customer traffic. Peers like Taquería Los Sánchez, Covana Seaside Kitchen, Cadejo Brewing Company, Papa Johns Pizza, Denny's and Pollo Campestre are in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, impacting brand perception and repeat business. Higher CSAT scores correlate with positive outcomes.
Wendy's overall customer satisfaction in El Salvador is 59%, a decrease of 14.4 percentage points year-over-year. San Salvador shows a CSAT of 54%, with a decrease of 21 percentage points. This decline suggests a need to address customer concerns to improve satisfaction levels.
Average check is a key indicator of customer spending and revenue generation. Monitoring it helps assess pricing strategies and customer spending habits.
The overall average check for Wendy's in El Salvador is $10.50, a decrease of 8.6% year-over-year. In San Salvador, the average check is $10.60, which is flat compared to the previous year. The decrease indicates customers are spending less per visit overall.
The number of outlets indicates brand presence and market penetration. More outlets can increase accessibility and market share within a geographic area.
Wendy's has 4 outlets in San Salvador, 1 in La Libertad, and 1 in Usulután, El Salvador. This distribution reflects Wendy's current reach in the country, with a concentration in the capital city.
Analyzing competitors helps understand the competitive landscape and identify opportunities to differentiate the brand and attract more customers.
Wendy's top competitors in El Salvador, based on cross-visitation, are Pizza Hut and Pollo Campero (both at 18.92%), followed by McDonald's (11.71%), San Martín (9.91%), and Mister Donut (8.11%). This shows which brands Wendy's customers also frequent.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency based on peak hours. Understand customer flow during the day.
Wendy's in El Salvador experiences peak traffic between 12 PM and 1 PM, with highest workload reaching 75.65. Traffic starts increasing at 7 AM and decreases after 8 PM. Staffing levels should match these peak hours.
Consumer segment analysis informs targeted marketing, positioning strategies. Gender and generation insights allow personalized campaigns and engagement approaches.
Wendy's customer base in El Salvador consists of Women (96 affinity index) and Men (102 affinity index). Gen X has 95 affinity index, Gen Y has 87 affinity index, and Gen Z has 309 affinity index. Gen Z consumers are strongly overrepresented.