Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the El Salvador and how they change over time
See what factors influence McDonald's performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the El Salvador
An analysis of McDonald's' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, showing its competitive position within the Cafe & Restaurants industry.
McDonald's holds a leading position in El Salvador's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a significant share of foot traffic and strong customer preference compared to peers like Taquería Ándale, Pollo Campero, Pizza Hut, Mister Donut, Puerto Marisco, and Tipicos Margoth, who share a similar high percentile.
Customer satisfaction is crucial for repeat business and brand loyalty, directly impacting revenue and long-term success in the Cafe & Restaurants sector.
McDonald's overall customer satisfaction in El Salvador is 62%, a decrease of 6.9 percentage points year-over-year. Satisfaction varies by location: La Libertad shows a 74% satisfaction with a 14.9 percentage point increase, while San Salvador is at 60% with a decrease of 12.2 percentage points, and Santa Ana has 50% satisfaction with a significant drop of 26 percentage points.
Average check provides insights into customer spending habits, essential for revenue management and strategic pricing decisions within the Cafe & Restaurants industry.
McDonald's average check in El Salvador is $10.4, a slight decrease of 0.2% year-over-year. The average check varies by location: Santa Ana has the highest at $14.1, followed by La Libertad at $11.6, Sonsonate at $9.9, and San Salvador at $9.2. These variations reflect regional differences in spending.
Outlet count indicates market presence and accessibility, influencing brand visibility and overall market share within the competitive landscape.
McDonald's has a total of 27 outlets in El Salvador, distributed across several states. San Salvador has the highest number of outlets with 17, followed by La Libertad with 6, Santa Ana with 2, and Sonsonate and San Miguel each with 1. This distribution reflects their strategic focus across the country.
Understanding top competitors and cross-visitation patterns allows for strategic positioning and targeted marketing to capture market share.
McDonald's in El Salvador sees significant cross-visitation from customers also frequenting Pollo Campero (18.73%), Pizza Hut (16.39%), Mister Donut (15.05%), Wendy's (8.36%), and Burger King (7.36%). These brands represent McDonald's primary competitors, based on shared customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak times.
McDonald's in El Salvador experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (71.39). Traffic gradually increases from 6:00 AM, peaks in the early afternoon, and then declines into the late evening. This data helps optimize staffing levels.
Analyzing consumer segments helps tailor marketing strategies and product offerings to resonate with specific demographic groups, increasing engagement and sales.
McDonald's El Salvador customer base shows a high affinity towards Women (72%), Gen X (164%), and Gen Z (176%). Women and older generations are overrepresented, while younger generations are underrepresented. These affinity insights can inform targeted marketing strategies and positioning.