Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Campero is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Campero' competitors in the El Salvador
An analysis of Pollo Campero' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants sector.
Pollo Campero in El Salvador holds a leading market performance at the 99th percentile. This indicates a strong position, suggesting it outperforms most competitors. Pizza Hut, McDonald's, Taquería Ándale, Mister Donut, Puerto Marisco, and Tipicos Margoth share this top tier.
CSAT indicates customer loyalty. Declining satisfaction reveals service issues, while improvements suggest enhanced customer experience and brand affinity.
Pollo Campero's overall CSAT in El Salvador is 57%, a 10.7 percentage point decrease year-over-year. Usulután shows the highest CSAT (91%), while La Paz has the lowest (50%) and the largest decrease (-30.8pp).
Average check reflects spending per customer. Increases suggest higher perceived value, while decreases may point to promotions or changing order habits.
Pollo Campero's overall average check in El Salvador is $13.5 USD, up 0.7% year-over-year. La Paz has the highest average check ($18.3 USD), and no growth values reported across locations.
Outlet count indicates brand reach. Growth means expansion and market penetration, while stability suggests established presence or strategic consolidation.
Pollo Campero has a varied presence across El Salvador, with 22 outlets in San Salvador. Other states have fewer outlets, indicating a concentration in the capital.
Understanding competitors is vital. Cross-visitation patterns reveal direct rivals and shared customer bases, informing competitive strategies.
Pollo Campero's customers in El Salvador also frequently visit Pizza Hut (20.17% cross-visitation), Mister Donut (11.53%), and McDonald's (9.49%), indicating these are key competitors.
Traffic workload shows peak hours. Knowing when customers visit helps optimize staffing and resource allocation, improving service during busy times.
Pollo Campero experiences peak traffic between 8 AM and 6 PM, with the highest workload around noon-2 PM. Traffic is minimal during late-night and early-morning hours.
Consumer segments drive targeted marketing. Gender and generation insights improve ad relevance and product positioning, boosting engagement and ROI.
Women are slightly under-indexed (92) while men are over-indexed(104) compared to the average consumer. Gen Z consumers show high affinity (118), while Gen X is under-indexed (55) and Gen Y around average (100).