Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the United Kingdom and how they change over time
See what factors influence Pizza Hut performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the United Kingdom
An analysis of Pizza Hut' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants sector.
Pizza Hut holds a leading market performance with a percentile of 99 in the UK. This high percentile indicates a strong competitive position, signifying that Pizza Hut captures a significant share of customer traffic compared to peers like Rosa's Thai, Bella Italia, Bill's, Costa Coffee, Starbucks and Nando's.
Customer satisfaction (CSAT) reflects customer loyalty and indicates areas needing improvement, directly impacting revenue and brand perception.
Pizza Hut's overall CSAT is 84%, a 4.1pp increase year-over-year, showing improved customer happiness. Wales leads with 91% CSAT, followed by England at 84% and Scotland at 81%. These high scores suggest effective service and quality, strengthening brand reputation across the UK.
Average check reflects spending per visit, crucial for revenue forecasting and understanding customer spending habits. Higher values can boost profitability.
Pizza Hut's overall average check is £22.1, a 5.4% decrease year-over-year, potentially indicating changing customer spending habits or promotional impacts. England has the highest average check at £22.2, while Scotland's is the lowest at £20.9. Variations by location may require localized strategies.
The number of outlets indicates brand presence and market penetration, reflecting expansion strategy and accessibility to customers.
Pizza Hut has a substantial presence in the UK, with 460 outlets in England, dominating the market. Scotland has 43, Wales has 16, and Northern Ireland has 1. This distribution highlights regional focus and potential areas for expansion to enhance overall market coverage.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance market share and customer retention.
McDonald's is the top competitor for Pizza Hut, with a 13.88% cross-visitation rate. KFC (4.94%), JD Wetherspoon (4.04%), Burger King (3.14%), and Nando's (3.10%) also show notable customer overlap. These insights enable Pizza Hut to refine marketing and offerings, aiming to capture more customers from competitors.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for enhanced service and customer experience.
Pizza Hut experiences peak traffic between 11 AM and 8 PM, with the highest workload around 5 PM (55.26). Traffic is minimal between midnight and 10 AM. Aligning staffing and promotions with these peak hours is crucial to maximize efficiency and customer satisfaction.
Understanding consumer segments by gender and generation allows for targeted marketing, improving ad relevance and overall campaign effectiveness.
Pizza Hut's customer base shows a higher affinity towards women (87%) compared to men (109%), indicating potential for gender-targeted campaigns. Gen Y shows high affinity (115%), while Gen X (84%) and Gen Z (100%) are also significant segments. Targeted marketing based on these generational preferences can enhance engagement and loyalty.