Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ou Meul is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ou Meul performance in the South Africa and how they change over time
See what factors influence Ou Meul performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Ou Meul' competitors in the South Africa
An analysis of Ou Meul' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive standing within the Cafe & Restaurants industry.
Ou Meul holds a leading market performance, ranking in the top 1% within the South Africa Cafe & Restaurants industry. This high percentile indicates strong customer preference and competitive strength compared to peers like Fireroom, Texas American, Cappuccino's, Izzyburger Woodstock, Turn ʼn Tender Steakhouse, and Pizza Perfect, all positioned at 99.
CSAT reflects customer happiness, showing loyalty. High CSAT often leads to repeat business and positive word-of-mouth, boosting brand reputation.
Ou Meul boasts a strong overall customer satisfaction (CSAT) of 80%, with a 1.9 percentage point increase year-over-year. While Western Cape shows an increase of 4.2pp, Eastern Cape decreased by -18.2pp. The dynamic CSAT data indicates variability, with values ranging from 75.25% to 82.11% over the observed months.
Average check tracks spending per customer, highlighting revenue trends. Increases show higher sales or pricing power, driving profitability and growth.
Ou Meul's overall average check is 177.90 ZAR, a 1.6% increase year-over-year, suggesting increased customer spending. Western Cape reports an average check of 181.90 ZAR. The average check value has fluctuated between 165.23 ZAR and 208.55 ZAR, indicating monthly variations in customer spending.
Outlet count indicates brand reach and growth. More outlets increase accessibility, expanding market presence and potential revenue streams.
Ou Meul has a total of 13 outlets. Western Cape accounts for 11 outlets, representing the majority of the brand's locations. Eastern Cape and Northern Cape each have 1 outlet. The distribution highlights Western Cape as a key market for Ou Meul.
Understanding key competitors shows market dynamics. Analyzing cross-visitation helps refine strategies to attract and retain customers effectively.
Ou Meul's top competitors based on customer cross-visitation are Spur (12.21%), KFC (7.51%), Wimpy (6.57%), McDonald's (5.63%), and Bossa (4.69%). This data suggests that customers who visit Ou Meul also frequently visit these brands, indicating potential areas for competitive focus.
Traffic workload insights optimize staffing and resources. Knowing peak hours ensures efficient operations, improving customer experience and profitability.
Ou Meul experiences peak traffic between 9:00 AM and 1:00 PM, with the highest workload at 12:00 PM (65.32). Traffic starts increasing at 6:00 AM, reaching its highest point around midday before gradually declining. Minimal to no traffic is observed between 9:00 PM and 5:00 AM.
Segment analysis tailors marketing. Gender and generation data enable targeted messaging, boosting engagement and maximizing ROI through personalized strategies.
Ou Meul's customer base shows high affinity for Women (98), while Men are over-indexed at (101). Gen X (112) shows higher than average engagement compared to Gen Y (48), who are under-indexed relative to the average consumer, indicating the need for targeted strategies to improve engagement.