Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OTTO is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence OTTO performance in the United States and how they change over time
See what factors influence OTTO performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of OTTO' competitors in the United States
An analysis of OTTO' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
OTTO, in the United States' Cafe & Restaurants industry, has a MARKET PERFORMANCE percentile of 99, which is a leading position. This indicates OTTO has a strong market presence. Performance peers include Cafe Sabor, 海底捞, Maya Thai Cuisine, Colombian House, Cafe Express and The Common Table all with position of 99.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and brand reputation.
OTTO's overall CSAT in the United States is 70%, up 1.1 percentage points year-over-year. Maine shows the highest satisfaction at 79% with a 7.2 percentage point increase, while New Hampshire shows a decrease of 13.6 percentage points to 68%. Massachusetts has a 64% satisfaction rate, up 4.9 percentage points.
Average check reflects the typical transaction value, showing spending habits and pricing effectiveness.
OTTO's overall average check is $22.70, a 7.7% decrease year-over-year. New Hampshire has the highest average check at $27.40 with no change, while Maine's is $21.90 (no growth) and Massachusetts' is $21.60 (no growth).
The number of outlets indicates a brand's reach and physical presence, impacting accessibility and market coverage.
OTTO has 15 outlets in Massachusetts, 12 in Maine, and 3 in New Hampshire. Massachusetts has the highest number of outlets.
Analyzing competitors reveals direct rivals and their customer overlap, informing competitive strategies and differentiation efforts.
The top competitors based on cross-visitation are McDonald's (8.99%), Dunkin' (7.30%), Taco Bell (4.49%), Burger King (3.93%), and Starbucks (3.93%). This shows overlap in customer preferences.
Understanding traffic workload helps optimize staffing, manage peak hours, and improve customer experience during busy times.
Traffic workload peaks between 16:00 and 19:00 (4PM to 7PM), with the highest traffic at 18:00 (6PM) at 57.84. There is minimal activity between midnight and 10:00 AM.
Consumer segments' analysis informs targeted marketing by revealing audience demographics, enhancing relevance and campaign effectiveness.
OTTO's customer base shows a gender affinity index of 76 for Women and 121 for Men. Generation affinity shows Gen X at 115, Gen Y at 90 and Gen Z at 117, indicating high affinity for Gen X and Gen Z.