Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oodles is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Oodles performance in the United Kingdom and how they change over time
See what factors influence Oodles performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Oodles' competitors in the United Kingdom
An analysis of Oodles' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects brand strength and customer preference in a competitive landscape, crucial for strategic decision-making.
Oodles, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in the United Kingdom. This high percentile indicates a strong competitive position relative to its peers like Giggling Squid, Mildreds, Wahaca, Haweli Restaurant, Shake Shack and Hobson's Fish & Chips. Being in the top 1% signifies a substantial share of customer traffic.
CSAT reveals customer loyalty and service quality, which drives retention and positive word-of-mouth, impacting revenue.
Oodles' overall customer satisfaction (CSAT) is at 86%, up 0.5 percentage points year-over-year, signaling improved service or product quality. CSAT in England is also 86%, up 0.2 percentage points. However, Scotland shows a lower CSAT of 73% with a decrease of 9.1 percentage points, suggesting potential areas for service improvement in this region. CSAT increased from 82.51% in April 2025 to 92.57% in June 2025.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Oodles is 12.6 GBP, a 5.4% increase year-over-year, suggesting effective pricing or upselling strategies. Scotland has the highest average check at 18.3 GBP, while Wales has 12.7 GBP and England 12.5 GBP. Average check increased from 12.69 GBP in April 2025 to 13.83 GBP in May 2025, then decreased to 11.98 GBP in June 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Oodles has a total of 42 outlets in the United Kingdom. England accounts for the majority with 39 outlets, followed by Scotland with 2, and Wales with 1. This distribution highlights England as Oodles' primary market, suggesting possible expansion opportunities in Scotland and Wales.
Competitor analysis informs strategic positioning and highlights areas for differentiation to gain market share.
The top competitors for Oodles, based on cross-visitation data, are German Doner Kebab (10.4%), McDonald's (5.07%), Pepe's (3.73%), KFC (3.47%), and Chopstix (2.13%). This indicates that customers who visit Oodles also frequently visit these fast-food chains, suggesting a need to differentiate through unique offerings or marketing strategies.
Traffic workload reveals peak hours, informing staffing and marketing strategies to optimize customer experience and sales.
Oodles experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 19:00 (55.41%). Traffic is minimal between 0:00 and 10:00. This data suggests optimal staffing and marketing efforts should be focused during peak hours to maximize sales and customer satisfaction.
Understanding consumer segments allows tailored marketing, improving engagement and brand relevance with diverse demographics.
Women are overrepresented among Oodles customers (80 affinity index). Men are also overrepresented (113 affinity index). Gen Y (138 affinity index) and Gen Z (129 affinity index) are overrepresented consumer segments, indicating high affinity, while Gen X are underrepresented (54 affinity index).