Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nutrisa is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nutrisa performance in the Mexico and how they change over time
See what factors influence Nutrisa performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Nutrisa' competitors in the Mexico
An analysis of Nutrisa' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nutrisa, with a market performance percentile of 99, is a leading brand. This high percentile signifies a strong market position, indicating superior competitive strength and customer preference compared to its peers. Nutrisa outperforms competitors such as MALA HIERBA, House Roll, Oh My GGogi, Mariscos El Carnal, Hudson burgers - Solesta, and Despecho Cuernavaca, all positioned at the 99th percentile.
Customer satisfaction is vital as it reflects customer loyalty, impacts brand reputation, and influences business growth, showcasing brand perception.
Nutrisa's overall customer satisfaction is 39%, down 5 percentage points year-over-year. Satisfaction varies by state, with Quintana Roo at 48% (+16.8pp) and Yucatán at 32% (-34.8pp). The CSAT trend shows fluctuations between April and June 2025. These variations suggest targeted efforts are needed to improve satisfaction, especially in underperforming regions such as Yucatán.
Outlet count indicates brand reach and market penetration, crucial for revenue and brand visibility, reflecting expansion and accessibility.
Nutrisa has the largest number of outlets in the State of Mexico (73), followed by Jalisco (24) and Veracruz (19). The distribution of outlets across states shows varying levels of market penetration. The concentration in certain states may reflect strategic decisions based on market demand and growth opportunities.
Understanding key competitors and cross-visitation helps refine marketing, identify opportunities, and enhance competitive strategies, shaping market positioning.
The top competitors for Nutrisa, based on cross-visitation, are Starbucks (7.85%), KFC (6.20%), McDonald's (6.20%), Toks (5.79%), and VIPS (5.37%). This data indicates that customers who visit Nutrisa also frequent these brands. Understanding these competitive relationships can inform strategies to attract and retain customers, leveraging shared customer interests.
Traffic workload reveals peak hours, aiding in staffing and marketing optimization to enhance customer experience and operational efficiency, impacting revenue.
Nutrisa experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring between 4 PM and 6 PM (55.05% to 55.25%). Traffic is significantly lower during the night and early morning. This information can be used to optimize staffing, marketing, and resource allocation to improve customer service during peak times and reduce costs during low-traffic hours.
Consumer segments guide targeted strategies, tailoring marketing to resonate with specific demographics, enhancing engagement, and maximizing ROI, driving growth.
Nutrisa's customer base shows a higher affinity among women (affinity index 120) and Gen X (affinity index 184), suggesting that these segments are overrepresented. Men (affinity index 87) and Gen Y (affinity index 88) have lower affinity indices, indicating they are underrepresented compared to the average consumer. Understanding these preferences allows for more targeted marketing and product development efforts.