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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
House Roll is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence House Roll performance in the Mexico and how they change over time
See what factors influence House Roll performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of House Roll' competitors in the Mexico
An analysis of House Roll' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
House Roll is a leading brand in Mexico's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic. This indicates a strong market presence and customer preference compared to peers like Hudson burgers - Solesta, Nutrisa, MALA HIERBA, Doncella Café Satélite, Restaurante Paradise and Mandolina.
Customer Satisfaction measures how happy customers are with House Roll. Increased satisfaction often leads to more loyal customers and positive word-of-mouth.
House Roll's overall customer satisfaction is high at 80%, showing a significant 15.5 percentage point increase year-over-year. Satisfaction is highest in Hidalgo (92%), while Querétaro shows a lower satisfaction level (66%). Action should be taken in State of Mexico because of decreased level in 4.9pp.
Average Check reveals how much customers spend per visit. Monitoring this metric helps House Roll understand revenue trends and customer spending habits.
The overall average check for House Roll is 283.6 MXN, a 6% increase year-over-year. The State of Mexico has the highest average check (320.5 MXN), while Querétaro has the lowest (245.5 MXN). There is growth potential in Queretaro and Hidalgo.
The number of outlets indicates brand's reach. More outlets can mean more revenue, but also increased visibility in the market and recognizability.
House Roll has varying outlet distribution across Mexico, with Querétaro leading at 8 outlets. The State of Mexico has 6, Hidalgo has 3, and Colima has 1. This reveals a strategic focus on Querétaro for market penetration.
Knowing main competitors is crucial for developing marketing and product differentiation strategies. This helps to understand brand's market position.
House Roll's customers also visit Starbucks (7.55%), Burger King, VIPS, Little Caesars Pizza, and Toks (4.72% each). This cross-visitation data highlights key competitors and potential opportunities for House Roll to capture more market share.
Traffic Workload shows peak hours, which will help to organize stuff, and also indicates customer preferences and demand throughout the day.
House Roll experiences peak traffic between 11:00 AM and 8:00 PM, with highest workload around 4:00 PM (67.44). Traffic is minimal before 11:00 AM and after 9:00 PM, indicating operational adjustments may be benificial.
Understanding consumer segments ensures effective marketing. Gender/generation affinity helps customize product offerings and messaging for each group.
House Roll's customer base shows a high affinity towards both Women and Men, as affinity indexes close to 100. Gen Y demonstrate very high affinity (176), suggesting a strong connection.