Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mi Cocina is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mi Cocina performance in the United States and how they change over time
See what factors influence Mi Cocina performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mi Cocina' competitors in the United States
An analysis of Mi Cocina' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand strength and customer preference in the industry. Higher percentile means a larger share of foot traffic.
Mi Cocina, with a Market Performance of 99 in the United States' Cafe & Restaurants industry, is a leading brand, indicating it captures a significant portion of customer traffic compared to competitors. Peers include RPM Italian, Caribou Coffee, Skinny Louie, Angus Steakhouse and Seafood, Bareburger, and Beatrix.
Customer Satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Higher CSAT indicates better customer experiences.
Mi Cocina boasts a high overall customer satisfaction (CSAT) of 92%, a 1.7 percentage point increase year-over-year. CSAT is particularly strong in Texas (93%), but lower in Oklahoma (84%). The trend shows increasing satisfaction from April to June 2025.
Average Check reveals spending habits and revenue per transaction. Monitoring it helps optimize pricing and understand customer value.
Mi Cocina's overall average check is $34.90, a 1.1% increase year-over-year. The average check is higher in Texas ($35.10) compared to Oklahoma ($27.00). Average check saw fluctuations between April and June 2025.
Outlet count indicates market reach and growth potential. More outlets can mean greater accessibility and brand visibility.
Mi Cocina has 27 outlets in the United States. Most are in Texas (23), with single locations in Michigan, Kentucky, Virginia, and Oklahoma, indicating a strong regional presence in Texas but limited reach elsewhere.
Identifying key competitors and their cross-visitation rates helps in strategic positioning and understanding customer choices.
Mi Cocina's top competitors based on customer cross-visitation are Starbucks (5.44%), McDonald's (4.60%), Chick-fil-A (4.46%), Raising Cane's Chicken Fingers (4.32%), and Whataburger (4.04%). This shows shared customer interest between Mi Cocina and these popular chains.
Understanding traffic workload by hour helps optimize staffing and resource allocation, maximizing efficiency during peak times.
Mi Cocina experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (61.61%) and 7 PM (60.16%). Traffic is minimal before 10 AM and after 10 PM, indicating a need to adjust resources accordingly.
Understanding consumer segments by gender and generation enables targeted marketing and product development, enhancing engagement.
Mi Cocina's customer base shows a high affinity with women (118 index) and Gen X (114 index). Gen Y (98 index) and Gen Z (96 index) are under-indexed, suggesting opportunities to increase engagement with younger demographics.