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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mì cay Yagami is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mì cay Yagami performance in the Vietnam and how they change over time
See what factors influence Mì cay Yagami performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Mì cay Yagami' competitors in the Vietnam
An analysis of Mì cay Yagami' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants sector.
Mì cay Yagami, with a Market Performance percentile of 99 in Vietnam's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and high customer preference relative to peers like 34 Restaurant, McDonald's, Katinat, Dookki, Hoang’s Kitchen, and Mì Cay Sasin.
Customer Satisfaction reflects customer happiness, directly influencing brand loyalty, word-of-mouth referrals, and ultimately, business success and sustainability.
Mì cay Yagami's overall customer satisfaction (CSAT) is 65%, a 2.4 percentage point increase year-over-year. Đồng Tháp Province shows the highest CSAT at 86%, while An Giang Province lags at 51%. These variations highlight regional differences in customer experience, with a general upward trend in satisfaction.
Average Check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer purchasing behavior impacting revenue and profitability.
Mì cay Yagami's overall average check is 110.2K VND, an 18% decrease year-over-year. Tây Ninh Province has the highest average check (161.2K VND), while Bà Rịa - Vũng Tàu Province has the lowest (100K VND). This suggests possible pricing or spending habit differences across regions.
Number of Outlets shows market reach and expansion, correlating to brand visibility, accessibility, and potential revenue growth within target geographies.
Mì cay Yagami has the most outlets in An Giang Province (20), followed by Vĩnh Long Province (16). Several provinces have only one outlet. This distribution reveals a concentration of outlets in certain areas.
Competitor analysis identifies direct and indirect rivals, informing strategies to differentiate, gain market share, and understand competitive dynamics.
Customers of Mì cay Yagami also frequently visit Jollibee (9.64%), KFC (4.68%), Mì Cay Seoul (3.31%), Highlands Coffee (2.75%), and Lotteria (2.20%). This cross-visitation highlights these brands as key competitors vying for the same customer base.
Traffic Workload shows peak hours of customer activity, enabling efficient staffing, targeted promotions, and optimized resource allocation.
Mì cay Yagami experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (72.21). Traffic significantly decreases after 21:00. This pattern suggests dinner time as peak operational period.
Consumer Segments tailor marketing to specific groups, increasing relevance, engagement, and ROI by aligning messaging with unique needs and preferences.
Women (81%) show a high affinity, while men (112%) are slightly over-represented compared to the average consumer. Gen Y (112%) and Gen Z (105%) are over-represented, with Gen X (87%) under-represented. This indicates affinity of younger generations.