Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Highlands Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
See what factors influence Highlands Coffee performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Highlands Coffee' competitors in the Vietnam
An analysis of Highlands Coffee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Highlands Coffee holds a leading position at the 99th percentile. This demonstrates a strong market presence, suggesting high customer preference and effective competitive strategies. Performance peers are not adjacent to Highlands Coffee's position.
Customer satisfaction reflects the quality of service and products, influencing brand loyalty and repurchase rates. Positive CSAT drives growth.
Highlands Coffee's overall customer satisfaction is 61%, a decrease of 2.1 percentage points year-over-year. An Giang Province shows the highest CSAT at 77% with an increase of 4.9 percentage points. Phu Tho Province shows the lowest CSAT at 72% with a significant decrease of 17.3 percentage points.
Average check is a key revenue indicator. Monitoring helps optimize pricing and promotions to enhance profitability and customer value.
The overall average check for Highlands Coffee is 80.4K VND, a 1.2% increase year-over-year. Khánh Hòa Province has the highest average check at 128.7K VND. Gia Lai Province and An Giang Province follow with average checks of 125K VND and 124.2K VND.
Outlet count indicates expansion and market reach. Growth signifies investment and brand accessibility to customers.
Highlands Coffee has the highest number of outlets in Khánh Hòa Province with 24 stores. Huế has 15 outlets, while Bắc Ninh and Nghệ An Provinces each have 11 outlets. Quảng Ninh and An Giang Provinces have 10 outlets each.
Understanding main competitors help to identify how to differentiate brand and to monitor other brand's strategy and its impact.
The top competitors for Highlands Coffee, based on cross-visitation, are Phuc Long (4.66%), Katinat (4.45%), Starbucks (4.02%), Jollibee (3.85%), and Pizza 4P's (3.81%). These brands attract a notable segment of Highlands Coffee's customer base.
Traffic workload shows peak times, informing staffing and marketing strategies to optimize customer experience and resource allocation.
Highlands Coffee experiences peak traffic workload between 7 AM and 11 PM, with the highest traffic around 9 AM (61.81%) and 10 AM (61.21%). Traffic is minimal in the early morning hours, indicating a need for operational adjustments during off-peak times.
Analyzing consumer segments informs targeted marketing and positioning. Understanding demographics drives effective outreach and messaging.
Women are over-represented among Highlands Coffee customers (80% affinity). Men are also over-represented (113% affinity). Gen X shows high affinity (140%), while Gen Y is also over-represented (104%). Gen Z is under-represented (82% affinity).