Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Vietnam and how they change over time
See what factors influence KFC performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Vietnam
An analysis of KFC' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates KFC's share of foot traffic, revealing its competitive strength and customer preference in Vietnam's restaurant industry.
KFC in Vietnam holds a leading market performance position at the 99th percentile. This signifies that KFC outperforms most competitors, indicating strong brand preference. Peers like Pizza Hut, Pizza 4P's, Lotteria, Jollibee, Vua Chả Cá, and Highlands Coffee are also performing well in the market.
Customer satisfaction is crucial as it reflects customer loyalty, impacting brand reputation and repeat business in the competitive restaurant sector.
KFC in Vietnam boasts a high overall customer satisfaction (CSAT) of 90%, a significant 22.4 percentage point increase year-over-year. Bến Tre Province leads with 99% satisfaction. This indicates strong positive customer sentiment.
Average check is key to revenue analysis, reflecting spending per customer and informing pricing and promotional strategies for profit optimization.
KFC in Vietnam has an overall average check of 156.7K VND, which is down by 18.2% year-over-year. Bến Tre Province has the highest average check at 391.5K VND. The decrease needs analysis to understand contributing factors.
Outlet count shows brand presence and accessibility, directly influencing market reach and customer convenience for revenue and market share growth.
KFC's outlet distribution in Vietnam shows that Khánh Hòa Province and Tây Ninh Province each have the highest number of outlets (6). The distribution across provinces impacts market coverage and accessibility.
Competitor analysis identifies key rivals, revealing competitive pressures and opportunities for differentiation to enhance market strategies.
KFC's top competitors in Vietnam, based on customer cross-visitation, are Jollibee (7.43%), Lotteria (5.33%), Highlands Coffee (4.28%), Pizza Hut (4.07%), and Pizza 4P's (2.37%). This identifies key brands sharing KFC's customer base.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize service and customer satisfaction.
KFC in Vietnam experiences peak traffic between 10 AM and 8 PM, with the highest workload from 6 PM to 7 PM (66.13%). This shows when KFC outlets are busiest.
Understanding consumer segments by gender and generation allows targeted marketing, enhancing engagement and brand affinity.
KFC's consumer base in Vietnam shows high affinity among women (96) and men (103). Gen Z shows strong affinity (126) while Gen X is under-indexed(54), suggesting targeted marketing opportunities by generational group.