Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mì Cay Seoul is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Mì Cay Seoul' competitors in the Vietnam
An analysis of Mì Cay Seoul' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Mì Cay Seoul's market performance is at the 99th percentile, marking it as a leading brand in the Cafe & Restaurants industry in Vietnam. This high percentile indicates a strong market presence and customer preference compared to its peers like Starbucks, Long Wang, Haidilao Huoguo, Phê La, MẸT, and Bò Tơ Quán Mộc.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand perception and repeat business. It drives growth and indicates service quality.
Mì Cay Seoul's overall CSAT is 64%, up by 7.2 percentage points year-over-year, signaling improved customer happiness. Lâm Đồng Province shows the highest CSAT at 91%, with a significant increase of 40.9 percentage points. Đắk Lắk Province experienced a decrease of 5.4 percentage points to 78%.
Average check indicates spending per customer, influencing revenue. Monitoring it helps understand pricing effectiveness and customer spending habits.
The overall average check for Mì Cay Seoul is 115.4K VND, a decrease of 7.6% year-over-year. Bà Rịa - Vũng Tàu Province has the highest average check at 221.7K VND, while Đồng Tháp Province has the lowest at 102.6K VND. Average check in provinces did not changed comparing to past year.
Outlet count indicates brand reach and market coverage. Growth reflects expansion strategy and investment in new locations.
Mì Cay Seoul's outlet distribution varies across provinces. Khánh Hòa Province has the most outlets (8), followed by Lâm Đồng Province (7). Several provinces, including Đồng Tháp and Tây Ninh, have 6 outlets each. The number of outlets in provinces did not changed in observed period.
Competitor analysis identifies key rivals and customer preferences. It shapes strategies to gain a competitive edge and understand market dynamics.
The top competitors for Mì Cay Seoul, based on cross-visitation, are Highlands Coffee (5.75%), Jollibee (5.32%), KFC (3.69%), Lotteria (2.66%), and Phuc Long (2.40%). This indicates customers of Mì Cay Seoul also frequent these brands.
Traffic workload by hours reveals peak times, aiding staffing and resource allocation for optimal customer service and operational efficiency.
Mì Cay Seoul experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (71.34). Traffic is significantly lower during early morning hours, indicating an opportunity for targeted promotions during off-peak times.
Consumer segments highlight key demographics, enabling tailored marketing. Understanding affinity informs strategies to reach target audiences and boost engagement.
Women show a slightly higher affinity (index 103) for Mì Cay Seoul compared to men (index 98). Gen Z shows the strongest affinity (index 124), while Gen X is the least represented segment (index 75), indicating differing levels of engagement.