Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Jollibee performance in the Vietnam and how they change over time
See what factors influence Jollibee performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Vietnam
An analysis of Jollibee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Jollibee, with a market performance percentile of 99 in Vietnam's Cafe & Restaurants industry, is a leading brand, indicating a strong market presence. Competitors like Pizza 4P's, KFC, Pizza Hut, Lotteria, Vua Chả Cá, and Highlands Coffee share similar high market positions.
Customer satisfaction reflects brand perception and loyalty, directly impacting sales and long-term success in the competitive restaurant industry.
Jollibee in Vietnam shows high customer satisfaction, with an overall CSAT of 91%, a 7.3pp increase year-over-year. Quảng Trị and Hà Tĩnh Provinces lead with 99% satisfaction. CSAT increased from 89.59% in April 2025 to 94.26% in June 2025.
Average check indicates customer spending per visit, reflecting menu pricing strategy and customers' purchasing behavior at Jollibee restaurants.
Jollibee's average check in Vietnam is 136.9K VND, up 8.7% year-over-year. Vĩnh Long Province has the highest average check at 534.1K VND. The average check was highest in May 2025 (147.71K VND) within the reported period.
Outlet numbers signal brand expansion and market penetration, reflecting investment in growth and accessibility across different regions.
Jollibee's outlet distribution in Vietnam shows Đồng Tháp Province has the most outlets (10), followed by Vĩnh Long Province (9) and An Giang Province (8). Other provinces have fewer outlets, indicating varied regional presence.
Competitor analysis helps to understand the competitive landscape and identify key brands that attract similar customer segments.
Jollibee's main competitors in Vietnam, based on cross-visitation, are KFC (5.99%), Highlands Coffee (4.47%), Lotteria (4.05%), Pizza 4P's (2.81%), and Phuc Long (2.19%). This indicates shared customer interests among these brands.
Traffic workload patterns reveals peak hours, enabling resource optimization and staffing to meet customer demand effectively.
Jollibee in Vietnam experiences peak traffic between 9 AM and 8 PM, especially from 5 PM to 7 PM. The highest traffic workload occurs at 6 PM (69.70), suggesting optimal staffing during evening hours.
Understanding consumer segments helps tailor marketing strategies to different demographic groups, enhancing engagement and brand relevance.
Jollibee's consumer base in Vietnam shows Women (113 index) are overrepresented, while Men (92 index) are underrepresented. Gen Z (142 index) has a high affinity, while Gen X (52 index) and Gen Y (81 index) are less represented.