Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mì Cay Sasin is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Mì Cay Sasin' competitors in the Vietnam
An analysis of Mì Cay Sasin' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects the brand's share of foot traffic, revealing its competitive strength and customer preference.
Mì Cay Sasin is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market standing relative to peers like Truyền Thuyết Champong, Dookki, Phuc Long, 34 Restaurant, Bánh Tráng Phú Cường Cơ sở, and Mì cay Yagami, all within the same percentile range.
CSAT is vital for understanding customer loyalty and predicting future revenue. Positive CSAT trends indicate effective customer relationship management.
Mì Cay Sasin's overall customer satisfaction (CSAT) is 75%, up 5.5 percentage points year-over-year, indicating improved customer perception. However, CSAT in Đồng Nai Province is 64%, a decrease of 27.3 percentage points. The dynamic CSAT data shows fluctuations between April and June 2025, peaking in May at 80.51.
Average check reveals spending habits. Monitoring it helps optimize pricing and promotions to maximize revenue per customer.
Mì Cay Sasin's overall average check is 107.8K VND, down 6% year-over-year. In Đồng Nai Province, the average check is 93.6K VND, showing no change. The dynamic average check data fluctuated between April and June 2025, peaking in May at 116440.68 VND.
Outlet count indicates market reach and growth potential. Tracking distribution helps assess brand expansion and geographic performance.
Mì Cay Sasin has a varying number of outlets across different provinces: Hà Tĩnh Province (4), Đồng Nai Province (2), and one each in Vĩnh Long, Phú Thọ, Nghệ An, Long An, and Đắk Lắk Provinces. This shows a diverse but limited geographic presence.
Competitor analysis identifies key market rivals and customer preferences, informing strategies to gain a competitive edge.
Customers of Mì Cay Sasin also frequent Jollibee (4.98%), Highlands Coffee (4.61%), KFC (4.48%), another Mì cay Sasin (3.61%), and Phuc Long (2.86%). This cross-visitation data highlights the brand's main competitors and shared customer base.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation to enhance customer service.
Mì Cay Sasin experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (67.66). The lowest traffic occurs in the early morning hours, indicating when staffing should be minimized.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement based on demographics.
Women are overrepresented among Mì Cay Sasin consumers (affinity index of 110), while men are underrepresented (affinity index of 93). Gen Z consumers show high affinity (174), while Gen X (20) and Gen Y (71) are underrepresented.