Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Phuc Long is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Phuc Long performance in the Vietnam and how they change over time
See what factors influence Phuc Long performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Phuc Long' competitors in the Vietnam
An analysis of Phuc Long' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Phuc Long is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Vietnam. This indicates a leading market position, reflecting strong brand preference. Performance peers include Bánh Tráng Phú Cường Cơ sở, Truyền Thuyết Champong, Bò Tơ Quán Mộc, Mì Cay Sasin, Phê La and Dookki.
Customer satisfaction (CSAT) indicates how well the brand meets customer expectations and drives loyalty and positive word-of-mouth.
Phuc Long has an overall customer satisfaction of 72%, a significant increase of 17 percentage points year-over-year. Quảng Ninh Province and Nghệ An Province show the highest CSAT at 100%. Customer satisfaction has fluctuated between 68.84% and 75.64% during the reporting period.
Average check (avgCheck) reflects how much customers spend per visit, revealing pricing strategy effectiveness and customer purchasing power.
Phuc Long's overall average check is 97.1K VND, up 16.9% year-over-year. Nghệ An Province has the highest average check at 136.4K VND. The average check varied from 71503.36 VND to 111231.88 VND over the period.
Number of outlets indicates brand's reach and expansion, reflecting business growth and market presence in different locations.
Phuc Long's largest presence is in Bắc Ninh Province with 7 outlets. Khánh Hòa Province and Tây Ninh Province each have 6 outlets. This distribution reveals the brand's physical footprint across Vietnam.
Analyzing competitors shows direct and indirect market rivals, brand positioning, and opportunities for competitive advantage.
Phuc Long's top competitors based on cross-visitation are Highlands Coffee (13.10%), Katinat (5.53%), Jollibee (5.29%), Pizza 4P's (4.27%), and Phê La (4.21%). These are brands whose customers also visit Phuc Long, indicating shared customer base.
Traffic workload shows peak hours of customer visits, optimizing staffing, promotions, and resource allocation.
Phuc Long experiences peak traffic workload between 7 AM and 10 PM, especially from 9 AM to 10 AM, with the highest traffic at 19:00 (55.42%). Traffic is lowest between midnight and 6 AM.
Analyzing segments by Gender and Generation informs targeted marketing, allowing custom messaging, and improve customer retention.
Women(92%) is under-indexed and Men (106%) is over-indexed. Gen X (75%) is under-indexed, while Gen Y (103%) and Gen Z (108%) are over-indexed. This shows a high affinity among Gen Z and Gen Y consumers.