Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Phê La is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Phê La performance in the Vietnam and how they change over time
See what factors influence Phê La performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Phê La' competitors in the Vietnam
An analysis of Phê La' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phê La is a leading brand with a 99th percentile market performance. This indicates a dominant market position, preferred by customers over most competitors like Bò Tơ Quán Mộc, Long Wang, Bánh Tráng Phú Cường Cơ sở, Mì Cay Seoul, Phuc Long and Starbucks.
Customer satisfaction (CSAT) reflects how happy customers are, influencing loyalty and recommendations, crucial for sustained business success.
Phê La's overall CSAT is 77%, up 11.6pp year-over-year, signaling improved customer happiness. However, Lâm Đồng Province shows lower CSAT (57%) with a slight decrease (-1.6pp), suggesting the need for focused improvements in that region.
Average check reveals how much customers spend per visit, impacting revenue. Tracking this KPI helps understand customer spending habits and effectiveness of offerings.
Phê La's average check is 87.6K VND, a 7.2% increase year-over-year, showing customers are spending more. Bà Rịa - Vũng Tàu Province has the highest average check (97.8K VND). Lâm Đồng Province has 71.1K VND average check.
Tracking the number of outlets indicates brand expansion and market penetration, reflecting growth strategy and customer access points.
Phê La has one outlet each in Lâm Đồng Province and Bà Rịa - Vũng Tàu Province. Expansion to new locations is a key driver of revenue and growth.
Understanding key competitors helps refine strategies by identifying which brands attract the same customers, revealing market dynamics and opportunities.
Phê La shares customers with Highlands Coffee (8.53% cross-visitation), Pizza 4P's (5.17%), Katinat (4.90%), Phuc Long (4.70%), and Starbucks (4.23%), indicating these are key competitors for customer attention.
Analyzing traffic workload by hours reveals peak times, enabling optimal staffing and resource allocation for improved customer experience.
Phê La experiences peak traffic between 10 AM and 8 PM, with the highest workload around 8 PM (69.90%). Traffic is minimal in early morning. Most of traffic is during lunchtime and evening.
Analyzing consumer segments by gender & generation helps tailor marketing, improving engagement and ROI by aligning with preferences & behaviors.
Women (affinity index 105) and Gen Z (affinity index 123) are overrepresented among Phê La's consumers, indicating high affinity. Men (97) and Gen X (73) are underrepresented, suggesting potential for targeted campaigns.