Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Manhattan Pizza is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Manhattan Pizza performance in the United States and how they change over time
See what factors influence Manhattan Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Manhattan Pizza' competitors in the United States
An analysis of Manhattan Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Manhattan Pizza's market performance is at the 98th percentile, positioning it as a leading brand. This high percentile indicates a strong market presence and customer preference compared to competitors like Locos X Grill Doral, NY Pizza Suprema, Holi Indian, Sharks Fish & Chicken, Aroy Dee Thai Kitchen, and Tribe Tea Lounge, which share a similar percentile range.
Customer satisfaction (CSAT) is crucial to gauge customer loyalty, brand perception, and likelihood of repeat business and positive word-of-mouth referrals.
Manhattan Pizza has an overall CSAT of 91%, a significant 13.1 percentage point increase year-over-year. Virginia shows the highest CSAT at 91% with a 21.4pp increase. North Carolina has a CSAT of 89% with a slight decrease. Maryland shows 88% with a 1pp increase. This indicates strong customer approval, especially in Virginia.
Average check is a key indicator of customer spending habits, pricing strategy effectiveness, and revenue generation potential.
Manhattan Pizza's overall average check is $20.90, a 14.2% decrease year-over-year. Virginia has an average check of $20.80, while North Carolina shows $16.70. This suggests a need to investigate the reasons behind the decline and potentially adjust pricing strategies or promotions.
Number of outlets indicates brand reach, market presence, and potential for revenue generation across different geographic locations.
Manhattan Pizza has a total of 14 outlets. Virginia leads with 9 outlets, followed by North Carolina and Maryland with 2 each, and Massachusetts with 1. This distribution highlights Virginia as a key market for the brand.
Identifying top competitors based on cross-visitation patterns helps understand the competitive landscape and customer preferences.
Manhattan Pizza's top competitors, based on customer cross-visitation, are Chick-fil-A (11.11%), McDonald's (8.33%), Chipotle Mexican Grill (8.33%), Taco Bell (5.56%), and Dunkin' (5.56%). This data suggests that customers who visit Manhattan Pizza also frequent these quick-service restaurants.
Traffic workload by hour of day reveals peak operational times, optimizing staffing, inventory, and marketing efforts for maximum efficiency.
Manhattan Pizza experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest traffic at 1:00 PM (63.18%). There is no traffic between 11:00 PM and 9:00 AM. This highlights the need for sufficient staffing during lunchtime and early evening.
Understanding consumer segments enables targeted marketing, personalized experiences, and tailored product offerings, enhancing customer engagement and brand loyalty.
Manhattan Pizza's consumer base is predominantly women (97% affinity, under-indexed) and shows strong affinity from Gen Y (106% affinity, over-indexed) and Gen Z (137% affinity, over-indexed) while Gen X (52% affinity, under-indexed). Marketing should be targeted at women and these generations.